Scion Takes Road Less Traveled
Latest ads by Attik eschew car-category conventions to drive sales in youthful demo NEW YORK Scion is launching...
Toyota not worried about timing of la...
Toyota Canada could be forgiven if it second-guessed its decision to launch an entirely new car line just when...
Toyota Scion: A bumpy road for a slic...
Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker...
Motorhead vs. Mariah Is Easy Choice f...
When Toyota unveiled Scion at auto shows in 2002-03, Jim Farley, who then was a vp at the company, proclaimed,...
Toyota forced to reassess its approac...
After five years generating big headlines and relatively small sales, Toyota’s youth-oriented Scion brand is at...
Generation Sci: Scion Sponsoring Tech...
Scion, the “youth brand” of Toyota, has signed on to sponsor the Movement 08 electronic/techno music...
Scion Helps Motown Host Movement Musi...
Scion, the youth brand of Toyota, will take center stage at Movement ’08, as the automotive sponsor of the...
Is it the end of Scion? Brand loses s...
Is it the end of Scion? Brand loses sales as 2nd-generation models struggle The youth is no longer buying the...
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