The 2009 xD Release Series 2.0 comes exclusively in Electric Wasabi green exterior paint and is also distinguished with unique interior modifications. The xD features a touch screen Pioneer Audio Visual Navigation (AVN) head unit with flash memory, voice recognition, and Bluetooth®. For media player flexibility, the AVN unit comes with USB, SD card, and iPod® connectivity. The Pioneer AVN head unit is also satellite radio, rear view camera and HD Radio® ready and will play iPod videos when the parking brake is engaged. In addition, users can select from over 32,000 colors to customize the 5.8-inch high-resolution WVGA LCD touch-panel display. The driver can plan the perfect roadtrip at home by downloading the freeware application AVIC Feeds to a computer, making a personalized destination directory and then transferring the data to the headunit using SD card or USB memory device.

Electric Wasabi accents the xD’s interior with four-in-one interior lights, and “Release Series 2.0” door sills illuminated with white back lighting. Silver accented seat fabric and individually numbered badging add to the vehicle’s uniqueness.

Release Series wheel covers also distinguish this limited production xD. A color-keyed rear spoiler will be available as an option.

Scion will only build 1,600 units of the xD RS 2.0. The xD RS 2.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,270 over the base price of the xD. The base MSRP for the standard xD with a manual transmission is $14,650, while the standard xD with an automatic transmission model carries a MSRP of $15,450. The available Electric Wasabi spoiler has a MSRP of $285, not including installation.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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The tC RS 5.0 model carries a manufacturer’s suggested retail price (MSRP) of $2,300 over the base price of the tC.  The base MSRP for the standard tC with a manual transmission is $17,000, while the standard tC with an automatic transmission model carries a MSRP of $17,800.  The available black spoiler has a MSRP of $285, not including installation.  The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP.  DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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To date there have been 15 Release Series Scions since the first, the xB RS 1.0 in Hot Lava that debuted at the 2004 Los Angeles Auto Show. The latest Release Series whips are the xB RS 6.0 in Absolutely Red and gloss black tC RS 5.0. In between, themes have run the gamut.

2004 Scion xB Release Series 1.0: Hot Lava

The xB Release Series 1.0 is easily spotted by its vibrant orange, Hot Lava body color and color-keyed rear spoiler. A matching orange powder-coated strut tower bar enhances handling, while a billet grille completes the urban utility vehicle’s tuner look.

The Hot Lava’s cabin is illuminated with orange under-dash, under-seat and cup holder lighting, and further distinguished with subtle black seat fabric boasting orange highlights. Approximately 2,100 units of the Scion xB RS 1.0 were produced.

2005 Scion xA Release Series 1.0: Absolutely Red

The xA Release Series 1.0 pops to life via its Absolutely Red body that features a trick sports grille and color-keyed rear spoiler. A power moonroof, plus vehicle stability control (VSC) with traction control (TRAC), enhances the urban five-door subcompact’s overall motoring capabilities. To get the most of its drive-train, the xA RS 1.0 rides on a set of 17-inch, six-spoke Enkei alloy wheels wrapped in 205/40R17 Yokohama Avid H4S tires.

The xA interior is distinguished with a subtle, black seat fabric with red highlights, along with red lighting in the center storage compartment. Just 1,550 units of the xA Release Series 1.0 were produced.

2005 Scion xB Release Series 2.0: Solar Yellow

The most retina challenging of the RS models is the bright Solar Yellow xB Release Series 2.0. Exterior features include color-keyed side mirrors with integrated turn signal indicators, color-keyed rear spoiler, a tunable sport muffler, and a metal sport mesh grille.

Inside the urban utility vehicle, stainless steel xB RS 2.0 appliqués line the door sills and black fabric with yellow accents are designed to match the brilliant yellow exterior paint. Just 2,500 units of the Scion xB RS 2.0 were made.

2005 Scion xA Release Series 2.0: Spectra Blue

All xA Release Series 2.0 vehicles glisten thanks to their bright Spectra Blue Mica exteriors. Standard features include a distinctive sports grille, fog lights, and a color-keyed rear spoiler.

Inside, black fabric with blue accents complements the exterior. A blue interior lighting kit and xA Release Series 2.0 embroidered floor mats round out the package. Only 1,700 units of the Scion xA RS 2.0 hit the streets.

2005 Scion tC Release Series 1.0: Absolutely Red

The 2005 tC Release Series 1.0 rolls on P225/40ZR18 tires wrapped around 18-inch Enkei alloy wheels in a dark graphite finish. The front fascia receives unique upper and lower grilles. Pop the hood and admirers are greeted by a splattering of red in the form of a battery tie down, billet oil filler cap, and front strut tie bar.

Black sport seats with red highlights carry the Absolutely Red exterior into the passenger cabin. A cargo mat, embroidered tC Release Series 1.0 floor mats, and brushed aluminum Release Series 1.0 door sills come standard. Only 2,500 units of the Scion tC RS 1.0 were produced.

2006 Scion xB Release Series 3.0: Envy Green

The xB Release Series 3.0’s vivid Envy Green paint makes it a standout. Other cool elements include a solid, color-keyed Aero Speed grille, seven-spoke wheel covers, and a color-keyed rear spoiler.

Inside, an Alpine DVD audio/video receiver with an extended range six-speaker system and one-inch soft dome tweeters pump out the tunes. The system features Apple iPod connectivity and can playback various formats of CDs and DVDs. The xB RS 3.0 is also equipped with XM Satellite Radio.

The focal point of the 3.0 is its Vizualogic Dual Headrest Rear Seat Entertainment System with seven-inch LCD monitor mounted on the back of each front seat headrest and two infrared wireless headphones. A keyless Scion Security System helps protect this well-equipped xB. Only 2,200 units of the xB Release Series 3.0 were constructed.

2006 Scion tC Release Series 2.0: Blitz Blue Mica

The 2006 tC Release Series 2.0 is doused in a brilliant Blue Blitz Mica. Custom features include a stainless steel mesh upper and lower front grille treatment and 17-inch satin metallic finished alloy wheels.

Inside, the tC’s front and rear seats are trimmed in black Alcantara^® material. Tunes flow from a Pioneer Premium AM/FM/CD audio system with iPod connectivity and color-changing LED display. The tC RS 2.0 is also equipped with XM Satellite Radio. Also standard is a six-inch Pioneer subwoofer mounted in the under-floor storage area, keeping it out of sight and leaving the cargo floor clear. The production run of this special tC was 2,600 units.

2006 Scion xA Release Series 3.0: Stingray Metallic

The 2006 xA Release Series 3.0 features a stunning Stingray Metallic light blue exterior paint and attractive front and rear KenStyle^® ground effects, Release Series wheel covers, color-tuned seat fabric, and a rear spoiler. Scion produced 2,500 units of the Stingray Metallic xA subcompact.

2006 Scion xB Release Series 4.0: Torched Penny

The Scion xB Release Series 4.0’s Maziora Torched Penny paint, a color-shifting finish that changes depending on your viewing angle and how light plays off the car’s surface, really turns heads. The 4.0 also flexes a rear spoiler, Modellista speed grille, rear bumper protector and RS wheel covers.

Inside, custom floor mats announce this is no mere mortal xB, if the multicolor dash lighting, new shift knob (MT only) and standard-issue numbered plaque don’t already give it away. The production run for the Torched Penny xB was 2,500 units.

2007 Scion tC Release Series 3.0: Blizzard White

It’s easy to chill out in the frosty Blizzard Pearl white tC Release Series 3.0. You’ll get looks too as this tC is decked out with a front and rear KenStyle^® ground effects. Other exterior features include darkened headlights and a custom wide intake-style upper grille with a honeycomb insert that matches the lower grille.

The tC RS 3.0 is adorned with sporty black Alcantara seats detailed with a gray perforated center seating surface on a white background. The cargo-mounted six-inch Pioneer subwoofer from the tC RS 2.0 makes a return appearance. Only 2,500 units of the tC Release Series 3.0 rolled off of assembly lines.

2008 Scion xB Release Series 5.0: Gold Rush Mica

The xB Release Series 5.0 features dazzling Gold Rush Mica exterior paint, a trick body kit from renowned Japanese body tuner KenStyle^®, the first xB moonroof, and RS wheel covers.

Inside, the xB features Gold Rush Mica accented interior trim and color-tuned seat fabric. Only 2,500 units of the xB Release Series 5.0 were sent to showroom floors.

2008 Scion tC Release Series 4.0: Galactic Gray

The tC RS 4.0’s Galactic Gray Mica exterior paint is the blank canvas that Scion infused with VIP-themed enhancements. An aggressive DAMD body kit and upper grille bring home the luxury/sport theme of the VIP scene.

Inside, the tC RS 4.0 secures driver and passenger in gray and black wrapped Alcantara^® bucket seats, and all seating surfaces get custom embroidered logos. A leather-wrapped steering wheel and a black leather and dark wood RAZO shift knob complete the look. The tC RS 4.0 production run resulted in 2,300 units.

2008 Scion xD Release Series 1.0: Hot Lava

The first Release Series xD, the 2008 xD RS 1.0, features Hot Lava exterior paint, a DAMD body kit, rear spoiler, Release Series wheel covers and TRD lowering springs.

Inside, the xD RS 1.0 continues its volcanic theme with Hot Lava accented seats and interior trim, and a RAZO Release Series shift knob. Production was limited to 2,000 units.

2009 Scion xB Release Series 6.0: Absolutely Red

Approximately 2,500 2009 xB Release Series 6.0 are sprayed exclusively in Absolutely Red and feature a unique front grille with custom black finish. Special Release Series wheel covers differentiate this limited production xB, as does an available color-keyed rear spoiler option.

Inside, the xB RS 6.0 features a touch-screen Pioneer Audio Visual Navigation (AVN) head unit with flash memory, voice recognition, MSN Direct, and Bluetooth^®. For media player flexibility, the AVN unit comes with USB, SD card, and iPod connectivity. The Pioneer AVN head unit is also satellite radio and HD Radio ready and will play DVDs and iPod videos when the gear selector is in park.

Absolutely Red makes its mark inside the xB as well with color-tuned four-in-one interior lights, RS 6.0 illuminated door sills, and accented interior trim and color-tuned seat fabric. The xB RS 6.0 is also equipped with a rear cargo cover.

2009 Scion tC Release Series 5.0: Gloss Black

The tC Release Series 5.0 in gloss black is the only limited-run tC for 2009. The car’s theme is Toyota Racing Development (TRD), so performance will be at its heart.

Trick TRD-edition 18-inch multi-spoke alloy wheels, in matte black with red trim, and red TRD lowering springs provide this tC with its menacing presence. For additional stability when cornering, the tC is fitted with a red TRD rear sway bar. A TRD sport muffler gives the tC RS 5.0 an aggressive sound signature, while a TRD exterior badge marks the car. A black rear lip spoiler will be available as an option.

The TRD theme rolls on in the cabin where a black leather steering wheel featuring red stitching, black seats with red accents, and floor mats with the TRD logo. The tC RS 5.0 is also equipped with a cargo mat. Like all Release Series models individually numbered badging ensures the uniqueness of this vehicle. No more than 2,000 units of the RS 5.0 tC will be produced.

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The 2009 tC RS 5.0 features gloss black exterior paint and numerous performance products from TRD. TRD edition 18-inch multi-spoke alloy wheels, in matte black with red trim, and red TRD lowering springs provide this tC with its menacing presence. For additional stability when cornering, the tC is fitted with a red TRD rear sway bar. A TRD sport muffler gives the tC RS 5.0 an aggressive sound signature, while a TRD exterior badge marks the car. A black rear lip spoiler will also be available.

The TRD theme is continued inside with a black leather steering wheel featuring red stitching, black seats with red accents and floor mats with the TRD logo. The tC RS 5.0 is also equipped with a cargo mat. Individually numbered badging completes the uniqueness of this vehicle.

Only 2,000 units of the tC Release Series 5.0 will be built. The tC RS 5.0 model will carry a manufacturer’s suggested retail price (MSRP) of $2,300 over the base price of the tC. The base MSRP for the standard tC with a manual transmission is $17,000, while the standard tC with an automatic transmission model carries a MSRP of $17,800. The available black spoiler has a MSRP of $285, not including installation.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary

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A total of 2,000 R.S. 5.0′s are slated for production, and sales will begin in March. Pricing seems reasonable, with the TRD-infused package adding $2,300 to the base price of the standard tC. It’s a decent car to be sure, but considering the tC is entering its fifth year on the market with very few updates, Scion needs to do more with its coupe. Stay tuned for live shots from Chicago.

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Want one? Only 2,500 copies will be produced, so act fast and be prepared to drop an extra $1,743 over the base xB’s price of $15,750. Add an extra $950 for an automatic transmission (if you must) and an extra $320 for a color-matched rear spoiler.

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A 2009 xB RS 6.0 will be on display in the Scion booth at the North American International Auto Show in Detroit, January 11-25 for media and public days.

The 2009 xB Release Series 6.0 comes exclusively in Absolutely Red exterior paint. A unique front grille with custom black finish and Release Series wheel covers distinguish this limited production xB. A color-keyed rear spoiler will be available as an option.

Inside, the xB features a touch screen Pioneer Audio Visual Navigation (AVN) headunit with flash memory, voice recognition, MSN Direct, and Bluetooth(R). For media player flexibility, the AVN unit comes with USB, SD card, and iPod connectivity. The Pioneer AVN headunit is also satellite radio and HD Radio(R) ready and will play DVDs and iPod videos when the vehicle is in park. In addition, users can select from over 32,000 colors to customize the 5.8-inch high-resolution WVGA LCD touch-panel display.

Absolutely Red makes its mark inside the xB as well with color-tuned four-in-one interior lights, RS 6.0 illuminated door sills, and accented interior trim and color-tuned seat fabric. The xB RS 6.0 will also be equipped with a rear cargo cover. Individually numbered badging completes the uniqueness of this vehicle.

Only 2,500 units of the xB RS 6.0 will be built. The xB RS 6.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,743 over the base price of the xB. The base MSRP for the standard xB with a manual transmission is $15,750, while the standard xB with an automatic transmission model carries a MSRP of $16,700. The available Absolutely Red spoiler has a MSRP of $320, not including installation.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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To ‘raise awareness’ of Scion’s new 2008 xD Release Series 1.0 (MSRP $17,169), specially attired street teams will be targeting urban hangouts (those shields might prove useful) in select areas, attempting to (in Scion’s words) ‘engage young trendsetters’, handing out ear buds and Hot Lava-colored socks. Not for the feet, of course. Young trendsetters need such socks for their iPods and sundry MP3 players.

Why Hot Lava? This burnt orange hue is the color the xD RS 1.0 comes in. The interior also has some Hot Lava accents on the center console, steering wheel and various bits of trim. Scion will only be making 2,000 of this limited-edition model. Other bespoke features include a DAMD body kit, Toyota Racing Development (TRD) lowering series, Release Series wheel covers and a rear spoiler. The cabin also gets a Razo Release Series shift knob and a holographic badge bearing the car’s individual number.

The xD has a 1.8-liter engine (don’t let the 1.0 in the RS name fool you), that sips fuel to the tune of 27/33 mpg (city/highway).

This is an auspicious time for Scion in general, as the brand celebrates five years of being in the American auto market. It launched on June 9, 2003 into 105 California dealerships. Since then, over 600,000 Scions have been sold throughout the country.

– Colin Ryan

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The microsite opens with an animation of lava erupting from a volcano in an urban landscape. The lava pours over a stock xD, and the car melts and reshapes into the Release Series vehicle. When site visitors click on steaming manhole covers, they blow open to show vehicle features.

The smoke-expelling billboards, which will roll through 12 cities, show the flaming xD RS 1.0 image. Street teams will hand out Hot Lava-themed promotional giveaway items. York-based Zenithmedia is handling the billboard placement. The effort starts with billboards in Los Angeles, Kansas City and Atlanta.

Scion started rolling out limited-edition Release Series versions of cars in 2004, a year or so after the division’s launch. The company has introduced three such vehicles this year, including a Release Series xB 5.0. Scion, of which the company made only 2,500, and an RS version of the tC.

The xB, with mica-gold exterior paint scheme, got a grassroots effort in 10 cities in California, Texas, Florida, Georgia, Oregon and Washington with teams in security uniforms driving campaign-branded armored transports. Scion made only 2,300 of the “Galactic Grey Mica”-colored tC 4.0 cars. Preordering at dealerships, which get only two or three of the vehicles, is first-come, first-serve.

“I think we have always consistently marketed the Release Series, because it’s a great avenue to be able to do cool, fun stuff and it’s also a great opportunity for Scion to get across its personalization message,” says Simon Needham, AOR Attik’s group creative director and co-founder. “Even though there are only a couple of thousand to sell, there’s a great message for reinforcing the brand.”

Karl Greenberg can be reached at karl@mediapost.com

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First of all the xD RS 1.0 comes with a Hot Lava exterior paint job and interior details, a DAMD (a renowned Japanese tuning house) body kit, rear spoiler, special wheel covers, TRD (Toyota Racing Development) lowering springs and RAZO RS shift knob.

The Scion xD RS 1.0 will be limited to 2,000 units and will all be individually numbered. Prices start at USD 14,500 for the manual and the model with automatic transmission costs USD 15,350.

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