“Scion’s goal was to create an affordable sports car that true driving enthusiasts could enjoy,” said Jack Hollis, Scion vice president. “We accomplished that goal with the FR-S starting under $25,000…a total home run! Add in Scion’s complimentary Scion Service Boost, our no-haggle no-hassle Pure Price, and Scion’s network of about 1,000 dealers, and the FR-S is a grand slam.”

Pure Balance
The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s definition of an authentic rear-wheel-drive sports car with exceptionally balanced performance and handling, compelling style, flexible utility and surprising fuel efficiency.

The FR-S is a true “scion,” born into a lengthy history of Toyota performance cars and motorsports. During planning and development, it was most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning “8-6” in Japanese. The AE86 was a front-engine, rear-wheel-drive coupe that was lightweight and well balanced, making it a solid choice for driving enthusiasts.

Inspired by the AE86, the FR-S is designed around the core goal of achieving “Pure Balance.” The balance begins with the strategic use of the world’s only flat boxer engine in a front-engine, rear-wheel drive configuration. The engine’s compact size and flat shape allow it to be mounted mid-ship and extremely low, giving the car a dynamically favorable front-to-rear weight ratio of 53:47 and a low center of gravity comparable to some exotic supercars.

The FR-S’s 2.0-liter, naturally aspirated four-cylinder engine is the result of a joint development between Toyota and Subaru. The partnership begins by combining Subaru’s newly developed, horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection. The D-4S system, partnered with a high 12.5:1 compression ratio, results in an impressive 200 horsepower and 151 pound-feet of torque.

The flat-four mates with either a six-speed manual or a six-speed automatic transmission. The manual offers quick, precise shifts with a short-throw; while the automatic features aggressive up shifts and sporty rev-matched down shifts that are initiated by steering-wheel-mounted paddle shifters. Power is transferred to the pavement via a standard Torsen® limited-slip differential.

The idea of “Pure Balance” is further realized by the FR-S’s lightweight design and compact size. The combination allows the car to be quick and nimble into and out of corners, with dynamic maneuverability and confident handling. The coupe’s weight is kept to a minimum by utilizing a lightweight aluminum hood, a solid roof, and by featuring a trunk design instead of a hatchback.

The FR-S’s low weight is matched with a dynamically tuned suspension setup consisting of MacPherson struts up front and a double wishbone system in the rear. Lightweight 17-inch alloy wheels and ventilated disc brakes are standard on all four corners.

Powerful Exterior Design
The fierce exterior of the FR-S is a solid reflection of its inner power. The profile, inspired by the Toyota 2000GT, reveals a hood and roof-line that is remarkably sleek and low, giving it an aerodynamic shape that channels air cleanly over to the top. The low stance continues to exaggerate the coupe’s menacing face, which is made up of sharp lines, a wide mouth and angular headlights that house the projector-beam halogen lamps. The aggressive front fenders protrude upward and boast the iconic ‘86’ piston emblem, which highlights the car’s AE86 heritage as well as its unique new boxer engine. The rear fascia sits low and wide, with aerodynamic lower treatments that surround the sporty dual exhaust system. LEDs illuminate the edgy taillights, while center-mounted backup lights finish the muscular design.

The FR-S will be available in seven colors including Raven, Asphalt, Hot Lava, Argento, Ultramarine, Firestorm and Whiteout.

Performance-Focused Interior
The FR-S’s interior includes a 2+2 seating configuration that is designed with both form and function in mind. The front seats feature deep bolsters and are mounted extremely low and are comfortable yet assertive, while the rear seat folds down flat, creating flexible space. The car will come standard with FR-S badged floor mats. The large center-mounted tachometer is the focus of the three-gauge cluster and features a programmable shift-indicator, informing the driver of the engine’s vitals. Speed is monitored by both digital and analog gauges. The FR-S features a sporty leather-trimmed steering wheel that has both tilt and telescopic adjustment.

The FR-S will come standard with an eight-speaker AM/FM/CD/USB 300-watt maximum output Pioneer™ audio system. Standard features also include HD Radio™ technology and Bluetooth® connectivity that allows both hands-free phone connection as well as streaming audio capability.

Sports Car Performance with Excellent Safety Features
FR-S comes standard with six airbags, including dual-stage advanced driver- and front-passenger airbags, front-seat-mounted airbags and side-curtain airbags.

Like all Scions, FR-S features the Star Safety System that includes Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Enhanced Vehicle Stability Control (VSC), Brake Assist (BA), an Anti-lock Braking System (ABS), and Smart Stop Technology (SST).

The delivery, processing and handling (DPH) fee for all Scion models is $730 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Warranty and Complimentary Scion Service Boost
Like all Scion models, the FR-S is covered by a 3-year/36,000-mile comprehensive warranty and a 5-year/60,000-mile powertrain warranty. The FR-S will come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and two years of 24-hour roadside assistance.

Related posts:

1. Scion Announces Pricing for 2012 tC and tC Release Series 7.0 Models tC Comes Standard with Bluetooth® Hands-Free and HD Radio™ Technology...
2. Scion Announces Pricing for 2012 xD and xB Release Series Models xD Release Series 4.0 Features Blizzard Pearl Paint and Upgraded...
3. Scion Racing Debuts FR-S Race Car FR-S race car will compete in 2012 Formula DRIFT series...

Scion tC RS 7.0

Scion announced today that its first release series for the second generation tC sports coupe, the 2012 tC Release Series 7.0 (tC RS 7.0), will be available at dealer showrooms this summer. Scion is also pleased to announce that the 2012 tC sports coupe will come standard with a new Pioneer™ audio system that features Bluetooth® hands-free, Bluetooth^® streaming audio and HD Radio™ technology.

Scion tC RS 7.0

High Voltage yellow accents make their way into the tC’s interior with color-tuned black and yellow seat fabric, leather wrapped steering wheel with yellow stitching and an individually numbered badge. The tC RS 7.0 features Smart Key, a convenient keyless entry system that unlocks the doors with a touch of the door handle. The system also includes a red TRD push-button start allowing the car to be started with the push of a button. The use of the Smart Key system is a first for Scion.

Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer’s suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively. The MSRP does not include a delivery, processing and handling fee of $720.

Scion tC RS 7.0

The launch of the tC RS 7.0 will be launched with a new advertising campaign, starring a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome — and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features. See the :30 spot at: http://www.scion.com/rstc/ or http://www.youtube.com/v/Sa1XbhJDN8k.

All-New Standard Pioneer™ Audio System for 2012
The new tC truly focuses on youth with its all-new standard AM/FM/CD/HD/USB 300-watt maximum output Pioneer™ audio system. New standard features for 2012 include Bluetooth^® connectivity that allows both hands-free phone connection and streaming audio capability as well as HD Radio™ technology Streaming audio allows compatible phone or personal media devices to pair with the audio system and listen to music through the vehicles sound system. The audio system also features an organic electroluminescent (OEL) screen with a personalized welcome screen, iPod^®/USB connectivity, Advanced Sound Retriever (ASR), and a subwoofer RCA output. The USB port and universal auxiliary (AUX) port are located on the center console that allows users to listen to their portable music collection through the tC’s eight Pioneer speakers.

Scion tC RS 7.0

Connectivity is achieved by simply plugging the portable music player, including iPod^® and iPhone^®, into the USB or AUX port. The head unit’s screen displays track number, track name and artist information from select USB units. The audio system provides outstanding sound quality through the car’s stereo system and constant power to select iPods^®. Music is controlled through the head unit and the steering wheel audio control buttons for radio, CD and certain USB devices. iPod^® users can also use an alphabetical speed search to find a specific artist or album.

The ASR function restores a wide, deep and rich quality to MP3/WMA/AAC sound. Through the subwoofer RCA output, tC owners can add an external amp to drive one or more subwoofers. For easy operation, the system’s multi selector allows for easy control of the head unit. Unique to the standard Pioneer audio system is the customizable welcome screen that also lets users to create a personal message of up to 16 characters.

Scion tC RS 7.0

Available Pioneer Premium Audio System
The optional 340-watt maximum output Pioneer™ Premium audio system has the same features as the standard Pioneer audio, but is enhanced with a 5.8-inch LCD touch-screen display, features iTunes^® tagging and Pandora^® internet radio connected through iPhone® and six RCA outputs to add external amplifiers.

Scion tC RS 7.0

The delivery, processing and handling (DPH) fee for all Scion models is $720 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

The tC will also come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

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2011 Toyota Price Adjustments

The price increases on Toyota models range from $200 for the Yaris Liftback to $900 for both the Land Cruiser and Sequoia large sport utility vehicles (SUV). The model-by-model adjustments reflect individual percentage increases ranging from 1.2 to 2.2 percent. A complete list of model-by-model price adjustments is attached below.

The new prices for North American-produced vehicles will become effective with May 2011 production. For models sourced from Japan, updated pricing will be effective for vehicles with scheduled May arrivals. Japan-sourced vehicles include 4Runner, Corolla, FJ Cruiser, Highlander Hybrid, Land Cruiser, Prius, RAV4, Yaris Liftback and Scion xD.

Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $760 for Toyota passenger cars, $810 for Toyota small/medium trucks, and $975 for large trucks (Sequoia and Tundra only). The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

2011 Scion Price Adjustments

The 2011 Scion xD five-door urban sub-compact receives an MSRP increase of $65 or 0.4 percent.

Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $720. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

2011 Lexus Price Adjustments

The Lexus price adjustments range from $600 for the GX 460 luxury utility vehicle to $900 for the IS F high-performance sedan, LS flagship luxury sedans, GS 450h hybrid luxury sport sedan and LX 570 premium luxury utility vehicle. The model-by-model adjustment reflects individual percentage increases ranging from 0.8 to 2.1 percent.

The new prices will become effective for vehicles with scheduled May arrivals for all Lexus vehicles except North American-built RX units which will have its pricing change effective with May production. A complete list of model-by-model price adjustments is below.

Lexus MSRPs do not include a delivery, processing and handling fee of $875.

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The 2009 xD Release Series 2.0 comes exclusively in Electric Wasabi green exterior paint and is also distinguished with unique interior modifications. The xD features a touch screen Pioneer Audio Visual Navigation (AVN) head unit with flash memory, voice recognition, and Bluetooth®. For media player flexibility, the AVN unit comes with USB, SD card, and iPod® connectivity. The Pioneer AVN head unit is also satellite radio, rear view camera and HD Radio® ready and will play iPod videos when the parking brake is engaged. In addition, users can select from over 32,000 colors to customize the 5.8-inch high-resolution WVGA LCD touch-panel display. The driver can plan the perfect roadtrip at home by downloading the freeware application AVIC Feeds to a computer, making a personalized destination directory and then transferring the data to the headunit using SD card or USB memory device.

Electric Wasabi accents the xD’s interior with four-in-one interior lights, and “Release Series 2.0” door sills illuminated with white back lighting. Silver accented seat fabric and individually numbered badging add to the vehicle’s uniqueness.

Release Series wheel covers also distinguish this limited production xD. A color-keyed rear spoiler will be available as an option.

Scion will only build 1,600 units of the xD RS 2.0. The xD RS 2.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,270 over the base price of the xD. The base MSRP for the standard xD with a manual transmission is $14,650, while the standard xD with an automatic transmission model carries a MSRP of $15,450. The available Electric Wasabi spoiler has a MSRP of $285, not including installation.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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The base manufacturer’s suggested retail price (MSRP) for the tC is $17,000 when equipped with a five-speed manual transmission, and $17,800 for the four-speed automatic. The tC receives one new exterior color, Nautical Blue Metallic, which replaces Blue Ribbon Metallic.

The tC comes mono-spec with a generous list of standard features including 17-inch alloy wheels; panorama moonroof; reclining and 60/40-split rear seats; 160-watt maximum output Pioneer AM/FM/CD audio system with iPod connectivity; Pioneer subwoofer; side mirrors with turn indicators; engine immobilizer; driver’s seat with adjustable height and seat bottom angle; power steering, windows, door locks and mirrors; cruise control; remote keyless entry; air conditioning; four-wheel anti-lock brakes with electronic brake assist; dual front passenger airbags; front seat-mounted side airbags; front and rear side curtain airbags; driver’s knee airbag; and tilt steering wheel with audio controls.

Like all Scions, the tC can be personalized with an array of accessories including alloy wheels, spoilers, Pioneer Premium audio system, Scion navigation system, under dash and cupholder illumination, shift knob, sport pedals and TRD performance products.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fees for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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A 2009 xB RS 6.0 will be on display in the Scion booth at the North American International Auto Show in Detroit, January 11-25 for media and public days.

The 2009 xB Release Series 6.0 comes exclusively in Absolutely Red exterior paint. A unique front grille with custom black finish and Release Series wheel covers distinguish this limited production xB. A color-keyed rear spoiler will be available as an option.

Inside, the xB features a touch screen Pioneer Audio Visual Navigation (AVN) headunit with flash memory, voice recognition, MSN Direct, and Bluetooth(R). For media player flexibility, the AVN unit comes with USB, SD card, and iPod connectivity. The Pioneer AVN headunit is also satellite radio and HD Radio(R) ready and will play DVDs and iPod videos when the vehicle is in park. In addition, users can select from over 32,000 colors to customize the 5.8-inch high-resolution WVGA LCD touch-panel display.

Absolutely Red makes its mark inside the xB as well with color-tuned four-in-one interior lights, RS 6.0 illuminated door sills, and accented interior trim and color-tuned seat fabric. The xB RS 6.0 will also be equipped with a rear cargo cover. Individually numbered badging completes the uniqueness of this vehicle.

Only 2,500 units of the xB RS 6.0 will be built. The xB RS 6.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,743 over the base price of the xB. The base MSRP for the standard xB with a manual transmission is $15,750, while the standard xB with an automatic transmission model carries a MSRP of $16,700. The available Absolutely Red spoiler has a MSRP of $320, not including installation.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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The compact crossover SUV/tall wagon gets quite a range of build options, with mix and match engines and transmissions. The $13,995 base price is for a Soul equipped with the lowly 1.6-liter four-cylinder engine and a manual transmission. The cheapest vehicle equipped with Kia’s new 2.0-liter fourbanger is the $15,645 Soul + with the manual transmission. As with most small cars, the automatic transmission requires extra change. In this case, a comparably-equipped Soul costs $950 more if chosen with a slushbox.

The (+) is apparently intended to be read as the Soul Plus trim level and the (!) is supposedly the Soul Exclaim trim. We’re also fairly sure Sport means the sportier trim. Just using “Sport” when the other trims get symbols just seems lazy. We would have gone with the interrobang. All but the base Soul seem to share the same engine and transmissions, meaning the differences involve options and, likely, body trim.

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Scion’s attempt to differentiate the xD RS 1.0 from its staid siblings includes a Hot Lava paint job, a DAMD four-piece body kit and a rear spoiler. The magma-themed exterior works its way inside with color-matching trim and seat inserts, while a RAZO shift knob, TRD lowering springs and model-specific wheel covers (wheel covers, really?) round out the poser package.

Scion is limiting production of the xD RS 1.0 to 2,000 units with an MSRP set at $1,999 over the standard xD’s $14,550 base price (not including the $640 destination charge).

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The 2008 xD RS 1.0 features Hot Lava exterior paint. This first limited edition xD will turn heads with a DAMD body kit, rear spoiler, Release Series wheel covers and TRD lowering springs. Inside, the xD RS 1.0 will feature Hot Lava accented seats and interior trim, and a RAZO Release Series shift knob. Like all Release Series vehicles, an individually numbered badge completes the uniqueness of this vehicle.

Only 2,000 units of the xD RS 1.0 will be built. The xD RS 1.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,999 over the base price of the xD. The manual transmission xD carries a base MSRP of $14,550, while the MSRP for the automatic transmission model is $15,350.

The delivery, processing and handling (DPH) fee for all Scion models is $620 and is not included in the MSRP. DPH fees for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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