EVENT DETAILS
WHAT: Unlock the tC Grand Finale
WHEN: August 14th, 2010 | 3pm-7pm
WHERE: Barker Hangar in Santa Monica, CA

Save the date and RSVP today @ http://www.scion.com/unlockthetc.

Note: Entry is free with RSVP, though entry not guaranteed. Early arrival suggested as space is limited. Lineup and event activities subject to change.

COMPETITION
The eight-week online competition empowers players to create their own quest in the casual game as they traverse cross country from New York to Los Angeles. At the finale, Scion VP and general manager Jack Hollis will challenge the top four (4) contestants in a real-world competition where one winner will receive their very own 2011 tC. It’s not too late to join the adventure, visit www.UnlockthetC.com and play now.

tC CLASSIC CAR SHOW
Scope out some serious customized tC mods – from interior, to engine, to best of show – judged by the experts at Global Judging. If you’d like to enter your vehicle for consideration, please visit and register at www.Scion.com/UnlockCarShow.

SCION RACING WITH KEN GUSHI
Check out Scion Racing’s drift vehicles and chat with Ken Gushi of the Scion Drift Team at Scion Racing’s new urban utility vehicle. For all things racing go to www.ScionRacing.com.

LIVE ENTERTAINMENT & SCION AUDIO/VISUAL
Watch a thrilling live performance from garage punk veterans, The Spits, and explosive DJ sets from dubstep and electronic music kings 12th Planet and Rob Wonder. Then head over to the Scion A/V truck for free downloads and merchandise. For all things lifestyle, check out www.ScionAV.com.

INSTALLATION ART GALLERY
Experience video pieces from the Scion Installation Art Tour featuring Dust La Rock, Sage Vaughn and Mark Mothersbaugh. For all things art go to www.ScionAV.com/art.

GOOD EATS
Food will be supplied by some of LA’s most popular pop-up, mobile food trucks –

• Asiadog
• Get Shaved
• Grill ‘Em All
• The Grilled Cheese Truck

FEELING SHAGGY?
Get your haircut at the pop up hair studio by Barracuda Hair.

ABOUT ALL-NEW 2011 tC
The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction. All press info and images of the new tC can be viewed at www.ScionDimension.com or downloaded directly by clicking here.

JOIN THE ADVENTURE ON FACEBOOK & TWITTER
Join us on Facebook and Twitter for all things Scion – including news, events, music, trivia and more!
- Click here for Facebook
- Click here for Twitter

HAVE QUESTIONS?
Contact gipson@americanpopdigital.com if you would like to be a VIP guest to the finale event, have any direct questions or would like to be a part of our online efforts.

UNLOCK THE tC ROAD TRIP GAME DISCLAIMER
NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN the UNLOCK THE tC INSTANT WIN GAME OR THE UNLOCK THE tC ROAD TRIP GAME (EACH, A “PROMOTION” AND COLLECTIVELY, THE “PROMOTIONS”). Both Promotions are open to legal residents of the 48 contiguous US & DC, 18 or older and not a minor in their primary state of residence at the time of entry. Game Period for both Promotions begins 12:00 a.m. PT 6/1/10, ends 11:59 p.m. PT 7/26/10. Promotions are void in AK & HI & where prohibited by law. Subject to Official Rules, which are available separately for each Promotion at www.unlockthetc.com. Sponsor: Toyota Motor Sales, U.S.A., Inc.

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Location:
Fort Mason Center
Landmark Buildings A-E
San Francisco, CA 94123 map
district: Marina/Cow Hollow

Date/Time:
Sat Aug 2 (6 pm – 1:30 am) – Flights from 6 pm – 11 pm / Afterparty from 11 pm – 1:30 am

Description
It’s an all-out battle royale when the world’s best fighters and B-boys prove themselves as Mixed Martial Arts masters.

With Suicide Girls and Playboy playmates as the ring girls, DJs Appolo, Big Von and Eric Sharp, and the Renegade Dance Crew, this is one battle not to miss.

THE EVENT
On Saturday, August 2nd, The Flavor Group, ANKH Marketing and Shooto Japan premier the Scion “Battleground” series. This unparalleled event will feature some of the world’s best MMA fighters and B-Boys battling it out with adrenaline pumping performances. The Scion Battleground will be the proving ground for the best in the Mixed Martial Arts culture in the San Francisco Bay area and beyond.

Mixed Martial Arts is the fastest growing sport in the world, attracting some of the most talented athletes and professionals from across the globe. Mixed Martial Arts (MMA) is a variety of martial arts styles generally known to the American public as “Ultimate Fighting”.

THE DETAILS
Date: Saturday, August 2, 2008
Times: Doors at 5pm until 1:30am
Location: Fort Mason Center – Festival Pavilion
Entrance at the corner of Marina Blvd. & Buchanan St. San Francisco, CA 94123
(415) 345-7500
www.fortmason.org

ENTERTAINMENT
BBOY MACHINE
RING GIRLS
FORMER PLAYBOY PLAYMATES – Bobbi Billiard and Akira Lane
RENEGADE DANCE CREW
Naytron, Bobby, Tommy

DJs
Apollo, Big Von, Eric Sharp

THE SPONSORS
Many thanks to SCION for having the vision to make this event happen, as well as:
LIVE 105, SF Station, SF Weekly, 944 Magazine, On The Mat

Beverage Sponsors
Miller, Micky’s, Pilsner Urquell, Fernet-Branca, Correlejo Tequila, Seagram’s Vodka, Sake2Me

THE PLAYERS
This event is produced by some of the most cutting edge event producers in the industry.. Shooto Japan, Flavor Group, and Ankh Marketing.

SHOOTO JAPAN:
Professional Shooto Japan founded in 1985 is the oldest and most exciting mixed martial arts organization. Over the last decade Shooto has produced more events than any other fight organization in the world and developed some of the biggest stars in the sports history. Legends like Andersen Silva, “Kid” Yamamoto, Rumina Sato, Jake Shields, Gilbert Melendez, Hayato Sakurai, Caol Uno, Shinya Aoki, Takanori Gomi, and Rickson Gracie have all made their names in the original mixed martial arts organization, Shooto Japan.

FLAVOR GROUP:
The Flavor Group is a full service creative agency with demonstrated success in executing experiential marketing programs that drive buzz, action and loyalty. Having in-depth knowledge of the cultural landscape we fully understand how to take alternative marketing concepts and turn them into tangible realities for clients. The Flavor Group has been at the core of defining and nurturing experiential branding and is composed of a consortium that is organically integrated and influential in the world of cutting-edge. Composed of marketing mavens, artists, designers, performers and technologists, and our full service bandwidth ranges from multi-market product launches, to events production, to online grassroots programs.

ANKH MARKETING:
Ankh Marketing is the most progressive and innovative independent urban event production/marketing company in the Bay Area. Founded within a legacy of political activism and dedicated to the elevation of urban culture, Ankh Marketing strives to support the positive development of urban communities through world-renowned performers and excellent events. ANKH Marketing has produced 80 plus successful urban events since 2004, becoming the biggest and best independent event production/marketing company within the Bay Area. In addition to dozens of concerts, Ankh has produced numerous high-profile event marketing campaigns for corporate and non-profit entities in the Bay Area and nationally; including Rock The Bells, Starztv, Live Nation, Another Planet, Icer Air and many more.

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COME JOIN THE PNW AS WE ATTEMPT TO BREAK THE WORLD RECORD FOR THE LARGEST PARADE OF SCIONS!!!

What: Guinness World Records Attempt – Largest Parade of Scions
Date: Saturday, June 21st
Time: Stage & Start Time TBA
Official Website: Click here
Non-official RSVP: Click here
Original ScionLife Thread: Click here

Parade Grand Marshall: TBA

Pre-Staging: Mercer Island Location TBA
Staging: West End of I-90 Express Lanes
Run Attempt: 9 Miles (only 2 Miles required for record-breaking)
Time To Complete Attempt: 3 Hours

Post-Event: TBA

Current RSVP Total: TBA

Teams Attending: TBA

States/Countries Represented: TBA

Sponsors: TBA

Sponsoring Dealerships: TBA

Give-Aways/Prizes: TBA

Rules:
1. Must be a Scion model vehicle
2. Must be a legal driver (licences will be checked)
3. Must have valid insurance (will be checked)
4. All cars must continue in SINGLE LANE for TWO MILES
5. Spacing between cars must be NO MORE than TWO CAR LENGTHS
6. No WEAVING, STUNT DRIVING, or ERATIC MOVES

With the Washington State Patrol and the Washington State Department of Transportation, we will be shutting down the express lanes of the main east-west corridor of the state on I-90. They are originally giving us 3 hours but we are in talks to increase this time as we may have such a large number of cars for this event.

Pre-staging will happen on Mercer Island (location TBA) where everyone will be registered and numbered. We will then allow the cars to individually enter the freeway via the HOV entrance off the island. Everyone will make it to the west bound side of the lanes (before it merges back into the Seattle traffic). We will again line everyone up and remind them of the rules.

There will be media on hand (aerial, photography, and journalists) so please be on your best behavior!!!

If you want to be involved as a sponsor or know someone who does, please send an email to scionparade@teamascension.org.

Everyone will receive a Scion parade commemorative record-breaking take-away.

There will be prizes for furthest driven (to all you non-PNW peeps who want to attend this)!

This event is a fund-raiser for the National Multiple Sclerosis Society Greater Washington Chapter. Remember, the Pacific Northwest has three times the rate of occurrence than anywhere else in the WORLD. We are asking for people to give donations as they are lead.

We are also lining up a kick-ass after party with more information to come!

Like I said…this is preliminary info to get it on your calendars. More will come out and this thread will be updated. Promotional flyers will be created and passed out in Washington, Oregon, Idaho, and British Columbia through events and dealerships starting in April.

REMEMBER THIS POST WILL CHANGE CONSTANTLY WITH UPDATED INFORMATION SO CHECK BACK OFTEN!!!

LAST UPDATED – 3/21 @ 2:36 AM PDT

Source (and vehicle registration)

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The eight groups on the bill are: Hey Hollywood, Homer Hiccolm & the Rocketboys, Hush Hush Commotion, Balance Problems, Oceans Firing, Artist vs. Poet, Gazelles and The White Tie Event.

Tickets are only $10 – worth it for the bill. Hell, worth it just for Gazelles. Show kicks off at 6:30 p.m.

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Full Article

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