Scion Declares a ‘Brand Manifes...
July 17, 2009 - Alex Palmer Toyota Scion has set forth its new “brand manifesto.” Targeting young, urban consumers...
The 10 Most Reliable Car Brands VS Yo...
Consumer Reports just did a study about car brand perceptions, so we thought we’d compare the top 10 most highly...
Car brand perception vs reality
Automakers spend billions annually to shape public perception for their products and brands, and in 2008 they were...
Toyota Scion: A bumpy road for a slic...
Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker...
Scion Reinvents Individuality With Ne...
Scion recently launched its “United by Individuality” brand campaign, which reinvents the brand’s...
Toyota looks to expand Scion brand
NEW YORK — The head of Toyota’s youth-oriented Scion division said today the company may double its...
Is it the end of Scion? Brand loses s...
Is it the end of Scion? Brand loses sales as 2nd-generation models struggle The youth is no longer buying the...
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