Scion’s Unlock The tC Grand Finale

Scion’s Unlock the tC Road Trip Game, an interactive online competition designed to launch the next-generation 2011 tC, will culminate in a real-world grand finale on August 14th, 2010 at Barker Hangar in Santa Monica, CA. Be there as the top four finalists take the game offline and compete to win the all-new 2011 tC!

EVENT DETAILS
WHAT: Unlock the tC Grand Finale
WHEN: August 14th, 2010 | 3pm-7pm
WHERE: Barker Hangar in Santa Monica, CA

Save the date and RSVP today @ http://www.scion.com/unlockthetc.

Note: Entry is free with RSVP, though entry not guaranteed. Early arrival suggested as space is limited. Lineup and event activities subject to change.

COMPETITION
The eight-week online competition empowers players to create their own quest in the casual game as they traverse cross country from New York to Los Angeles. At the finale, Scion VP and general manager Jack Hollis will challenge the top four (4) contestants in a real-world competition where one winner will receive their very own 2011 tC. It’s not too late to join the adventure, visit www.UnlockthetC.com and play now.

tC CLASSIC CAR SHOW
Scope out some serious customized tC mods – from interior, to engine, to best of show – judged by the experts at Global Judging. If you’d like to enter your vehicle for consideration, please visit and register at www.Scion.com/UnlockCarShow.

SCION RACING WITH KEN GUSHI
Check out Scion Racing’s drift vehicles and chat with Ken Gushi of the Scion Drift Team at Scion Racing’s new urban utility vehicle. For all things racing go to www.ScionRacing.com.

LIVE ENTERTAINMENT & SCION AUDIO/VISUAL
Watch a thrilling live performance from garage punk veterans, The Spits, and explosive DJ sets from dubstep and electronic music kings 12th Planet and Rob Wonder. Then head over to the Scion A/V truck for free downloads and merchandise. For all things lifestyle, check out www.ScionAV.com.

INSTALLATION ART GALLERY
Experience video pieces from the Scion Installation Art Tour featuring Dust La Rock, Sage Vaughn and Mark Mothersbaugh. For all things art go to www.ScionAV.com/art.

GOOD EATS
Food will be supplied by some of LA’s most popular pop-up, mobile food trucks –

• Asiadog
• Get Shaved
• Grill ‘Em All
• The Grilled Cheese Truck

FEELING SHAGGY?
Get your haircut at the pop up hair studio by Barracuda Hair.

ABOUT ALL-NEW 2011 tC
The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction. All press info and images of the new tC can be viewed at www.ScionDimension.com or downloaded directly by clicking here.

JOIN THE ADVENTURE ON FACEBOOK & TWITTER
Join us on Facebook and Twitter for all things Scion – including news, events, music, trivia and more!
- Click here for Facebook
- Click here for Twitter

HAVE QUESTIONS?
Contact gipson@americanpopdigital.com if you would like to be a VIP guest to the finale event, have any direct questions or would like to be a part of our online efforts.

UNLOCK THE tC ROAD TRIP GAME DISCLAIMER
NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN the UNLOCK THE tC INSTANT WIN GAME OR THE UNLOCK THE tC ROAD TRIP GAME (EACH, A “PROMOTION” AND COLLECTIVELY, THE “PROMOTIONS”). Both Promotions are open to legal residents of the 48 contiguous US & DC, 18 or older and not a minor in their primary state of residence at the time of entry. Game Period for both Promotions begins 12:00 a.m. PT 6/1/10, ends 11:59 p.m. PT 7/26/10. Promotions are void in AK & HI & where prohibited by law. Subject to Official Rules, which are available separately for each Promotion at www.unlockthetc.com. Sponsor: Toyota Motor Sales, U.S.A., Inc.

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