Scion to Get Stronger Stateside Focus, Two New Models

Despite the fact that Scion is a uniquely American invention for Toyota, only one of its current models – the rapidly aging tC coupe – was actually designed here in the States. Perhaps it shouldn’t come as too big a surprise, then, that U.S. Scion sales are down by 49-percent compared to 2008 levels.

According to Automotive News, Yoshi Inaba, president of Toyota Motor North America, says that’s all set to change in the near future as the youth-oriented Japanese brand draws up two new models that will be heavily influenced by American tastes. We certainly hope that doesn’t mean bigger and unnecessarily bloated like the second-generation xB.

A redesigned tC model will reportedly come first, followed by the Scionized version of the mini-me Toyota iQ. Inaba didn’t give any sort of timetable on new model launches and even said that the automaker hasn’t yet determined what new vehicles will come after what’s currently scheduled.

Whatever comes our way, it seems that we should expect Scion to continue marketing to a young audience. To that end, the company will continue to focus on innovative new technologies that will boost “connectivity,” though that could have a number of differing meanings. We’ll see what Toyota has in mind soon enough, as the redesigned tC is scheduled to go on sale later this year.

Yoshi Inaba

Source

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