Scion is excited to give iQ owners an entertaining way to enjoy the world’s smallest four-seater, even when they are not in the driver’s seat. Originally released March 7^th as a limited-time free download to PS Vita owners, MotorStorm RC included the Scion iQ as an in-game vehicle option. The award winning PS Vita is equipped with a 5” OLED, high definition touch screen, dual analog sticks, front touchscreen and rear touch pad, two cameras, built in microphone, and combined with the best gaming content, provides an unmatched portable gaming experience.

Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. The iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size. The iQ comes standard with 11 airbags and features an impressive EPA rating of 37 miles per gallon on regular unleaded gas.

The Manufacturer’s Suggested Retail Price (MSRP) for the 2012 iQ is $15,265. The delivery, processing and handling (DPH) fee for all Scion models is $730 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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“The Scion FR-S Speedster is a true sports car that embodies the spirit of the Toyota Grand Prix of Long Beach and our commitment to motorsports,” said Toyota National Motorsports Manager Les Unger. “We think enthusiasts are really going to enjoy seeing this vehicle during the race weekend festivities.”

Cartel Customs styled the car in a nod to Toyota’s rich racing heritage. The vehicle proudly bears the number 86 on its door panels and rear wing. It also features Toyota Racing’s iconic paint scheme. Exterior modifications include Cartel Traditional Signature Series Chop Top, modified front fenders and hood, custom-molded rear deck with hand-made sheet metal speed blisters, custom metal fabrication interior and exterior panels, APR Performance Custom 61” carbon fiber wing, and custom formed and cut glass front windshield and side door glass. Interior modifications include custom-shaped metal door panels with carbon fiber insets, carbon rear panel false wall, modified dash center drive gauge cluster and carbon switch panel, and red and white accented seats, dash and center console.

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“Scion’s goal was to create an affordable sports car that true driving enthusiasts could enjoy,” said Jack Hollis, Scion vice president. “We accomplished that goal with the FR-S starting under $25,000…a total home run! Add in Scion’s complimentary Scion Service Boost, our no-haggle no-hassle Pure Price, and Scion’s network of about 1,000 dealers, and the FR-S is a grand slam.”

Pure Balance
The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s definition of an authentic rear-wheel-drive sports car with exceptionally balanced performance and handling, compelling style, flexible utility and surprising fuel efficiency.

The FR-S is a true “scion,” born into a lengthy history of Toyota performance cars and motorsports. During planning and development, it was most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning “8-6” in Japanese. The AE86 was a front-engine, rear-wheel-drive coupe that was lightweight and well balanced, making it a solid choice for driving enthusiasts.

Inspired by the AE86, the FR-S is designed around the core goal of achieving “Pure Balance.” The balance begins with the strategic use of the world’s only flat boxer engine in a front-engine, rear-wheel drive configuration. The engine’s compact size and flat shape allow it to be mounted mid-ship and extremely low, giving the car a dynamically favorable front-to-rear weight ratio of 53:47 and a low center of gravity comparable to some exotic supercars.

The FR-S’s 2.0-liter, naturally aspirated four-cylinder engine is the result of a joint development between Toyota and Subaru. The partnership begins by combining Subaru’s newly developed, horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection. The D-4S system, partnered with a high 12.5:1 compression ratio, results in an impressive 200 horsepower and 151 pound-feet of torque.

The flat-four mates with either a six-speed manual or a six-speed automatic transmission. The manual offers quick, precise shifts with a short-throw; while the automatic features aggressive up shifts and sporty rev-matched down shifts that are initiated by steering-wheel-mounted paddle shifters. Power is transferred to the pavement via a standard Torsen® limited-slip differential.

The idea of “Pure Balance” is further realized by the FR-S’s lightweight design and compact size. The combination allows the car to be quick and nimble into and out of corners, with dynamic maneuverability and confident handling. The coupe’s weight is kept to a minimum by utilizing a lightweight aluminum hood, a solid roof, and by featuring a trunk design instead of a hatchback.

The FR-S’s low weight is matched with a dynamically tuned suspension setup consisting of MacPherson struts up front and a double wishbone system in the rear. Lightweight 17-inch alloy wheels and ventilated disc brakes are standard on all four corners.

Powerful Exterior Design
The fierce exterior of the FR-S is a solid reflection of its inner power. The profile, inspired by the Toyota 2000GT, reveals a hood and roof-line that is remarkably sleek and low, giving it an aerodynamic shape that channels air cleanly over to the top. The low stance continues to exaggerate the coupe’s menacing face, which is made up of sharp lines, a wide mouth and angular headlights that house the projector-beam halogen lamps. The aggressive front fenders protrude upward and boast the iconic ‘86’ piston emblem, which highlights the car’s AE86 heritage as well as its unique new boxer engine. The rear fascia sits low and wide, with aerodynamic lower treatments that surround the sporty dual exhaust system. LEDs illuminate the edgy taillights, while center-mounted backup lights finish the muscular design.

The FR-S will be available in seven colors including Raven, Asphalt, Hot Lava, Argento, Ultramarine, Firestorm and Whiteout.

Performance-Focused Interior
The FR-S’s interior includes a 2+2 seating configuration that is designed with both form and function in mind. The front seats feature deep bolsters and are mounted extremely low and are comfortable yet assertive, while the rear seat folds down flat, creating flexible space. The car will come standard with FR-S badged floor mats. The large center-mounted tachometer is the focus of the three-gauge cluster and features a programmable shift-indicator, informing the driver of the engine’s vitals. Speed is monitored by both digital and analog gauges. The FR-S features a sporty leather-trimmed steering wheel that has both tilt and telescopic adjustment.

The FR-S will come standard with an eight-speaker AM/FM/CD/USB 300-watt maximum output Pioneer™ audio system. Standard features also include HD Radio™ technology and Bluetooth® connectivity that allows both hands-free phone connection as well as streaming audio capability.

Sports Car Performance with Excellent Safety Features
FR-S comes standard with six airbags, including dual-stage advanced driver- and front-passenger airbags, front-seat-mounted airbags and side-curtain airbags.

Like all Scions, FR-S features the Star Safety System that includes Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Enhanced Vehicle Stability Control (VSC), Brake Assist (BA), an Anti-lock Braking System (ABS), and Smart Stop Technology (SST).

The delivery, processing and handling (DPH) fee for all Scion models is $730 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Warranty and Complimentary Scion Service Boost
Like all Scion models, the FR-S is covered by a 3-year/36,000-mile comprehensive warranty and a 5-year/60,000-mile powertrain warranty. The FR-S will come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and two years of 24-hour roadside assistance.

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3. Scion Racing Debuts FR-S Race Car FR-S race car will compete in 2012 Formula DRIFT series...

Scion today unveiled its Scion Racing/GReddy FR-S race car during a press conference at the 2012 North American International Auto Show. The FR-S will be competing in the 2012 Formula DRIFT series with veteran driver Ken Gushi behind the wheel.

The 600-horsepower FR-S race car is the result of a collaboration between Scion Racing and GReddy, a performance-products company that has been involved with Toyota and racing for over twenty years.

The race car is inspired by the 2013 Scion FR-S, a compact rear-wheel-drive sports car that will go on sale in the spring of 2012. The high-performance coupe is the fifth model to join the Scion family.

“First 86” Program
In response to a large volume of FR-S hand-raisers, Scion also announced that it will launch a special program called “First 86.” The program will give 86 lucky people the opportunity to be among the first to own the Scion FR-S. The selected 86 owners will take delivery of their car before it goes on-sale to the general public. Starting Jan. 12 at Noon EST, FR-S enthusiasts will have 8 hours and 6 minutes to submit their request at www.ScionFirst86.com.

BeSpoke Infotainment Audio System
Scion also announced that its 2013 FR-S will be the first car to offer a connected infotainment audio system called BeSpoke, powered by Pioneer’s Zypr™. Scion’s BeSpoke aims to offer a higher level of connectivity with features that drivers have been asking for such as access to a wide variety of personalized content and services.

“Beginning last year, all Scion models come standard with Bluetooth® Hands-Free and HD Radio™ Technology,” said Jack Hollis, Vice President Scion. “Scion’s new BeSpoke system will take in-car technology to the next level, offering owners the ability to be more connected.”

2013 Scion FR-S
The FR-S – which stands for Front-engine, Rear-wheel drive, Sport – is Scion’s definition of an authentic rear-wheel-drive sports car with exceptionally balanced performance and handling, compelling style, flexible utility and surprising MPG.

“Serving as a laboratory for Toyota, Scion is always experimenting with new things,” Hollis said. “The brand is iconic with the xB, adrenalized by the tC, and groundbreaking with the iQ. The FR-S will no doubt serve as the halo car, expanding Scion into a new dimension of driving performance.”

Inspired by the AE86 Toyota Corolla, the FR-S is designed around the core goal of achieving “Pure Balance,” which begins with the strategic use of the world’s only flat boxer engine in a front-engine, rear-wheel drive configuration. The engine’s compact size and flat shape allow it to be mounted mid-ship and extremely low, giving the car a dynamically favorable front-to-rear weight ratio of 53:47, and a low center of gravity comparable to some exotic supercars.

The FR-S’s 2.0-liter, naturally aspirated four-cylinder engine is the result of a joint development between Toyota and Subaru. The partnership begins by combining Subaru’s newly developed horizontally opposed engine and Toyota’s cutting-edge D-4S injection system, which incorporates both direct and port injection. The D-4S system, partnered with a high 12.5:1 compression ratio, results in an impressive 200 horsepower and 151 pound-feet of torque.

The flat-four mates with either a six-speed manual or a six-speed automatic transmission. The manual offers quick, precise shifts with a short-throw; while the automatic transmission features aggressive up shifts and sporty rev-matched down shifts that are initiated by steering-wheel-mounted paddle shifters. Power is transferred to the pavement via a limited-slip differential.

The idea of “Pure Balance” is further realized by the FR-S’s lightweight design and compact size. The combination allows the car to be quick and nimble into and out of corners, with dynamic maneuverability and confident handling. The coupe’s weight is kept to a minimum by utilizing an aluminum hood, a solid roof, and by featuring a trunk design instead of a hatchback.

The FR-S’s interior features a 2+2 seating configuration that is designed with both form and function in mind. The front seats are mounted extremely low and are comfortable yet assertive, while the rear seat folds down flat, creating flexible space. The large center-mounted tachometer is the focus of the three-gauge cluster, keeping the driver informed of the engine’s vitals. Speed is monitored by both digital and analog gauges.

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Scion today debuted for the first time its 2012 xD Release Series 4.0 (xD RS 4.0) and xB Release Series 9.0 (xB RS 9.0) models at the 2011 State Fair of Texas. The two limited production Scions will begin arriving at dealer showrooms in October. Scion is also pleased to announce that all 2012 Scion models will come standard with a new Pioneer™ audio system that features Bluetooth® hands-free, Bluetooth® streaming audio and HD Radio™ technology. Both models will be on display in the Scion booth at the State Fair of Texas until October 23.

Scion xD RS 4.0

2012 xD Release Series 4.0
The 2012 xD Release Series 4.0 (xD RS 4.0) comes exclusively in a premium Blizzard Pearl exterior paint and is upgraded with 16-inch alloy wheels that are finished in a smoked platinum color.

The xD’s Blizzard Pearl paint makes its way into the interior with color-tuned trim pieces on the center console, steering wheel and door panels. The seats are wrapped in a distinctively patterned soft-touch material and feature white stitching. Finally, the xD will include carpeted floor and cargo mats featuring the Release Series logo and white stitching around the border. Each xD RS 4.0 features an individually numbered badge.

Scion will only build 800 units of the xD RS 4.0. The limited edition model will carry a manufacturer’s suggested retail price (MSRP) of $16,250 and $17,050 when equipped with a manual and automatic transmission respectively. The MSRP does not include a delivery, processing and handling fee of $730.

Scion xB RS 9.0

2012 xB Release Series 9.0
The 2012 xB Release Series 9.0 comes painted exclusively in Hot Lava, making sure it attracts attention wherever it goes. The xB’s hot exterior is paired with a unique honeycomb patterned lower grille that cleverly incorporates the brand name “SCION” into the mix. Upon remotely locking or unlocking the doors, the front and rear Scion badges illuminate, allowing this Release Series to be spotted easier in a parking lot at night.

The xB RS 9.0 features exclusive perforated synthetic suede front and rear seat covers that feature an embossed Scion logo and Hot Lava color-tuned highlights. The xB wears an illuminated badge that is individually numbered.

Scion will only build 1,500 units of the xB RS 9.0. The limited edition model will carry a MSRP of $18,110 and $19,060 when equipped with a manual and automatic transmission respectively. The MSRP does not include a delivery, processing and handling fee of $730.

Beginning on October 3, Zeus – our favorite God-of-the-Gods & creator of the High Voltage Scion tC RS 7.0 – returns to work twice as hard to introduce the xB RS 9.0 & xD RS 4.0 from the comfort of his ‘cradle’ in a :30 broadcast spot. Additional support by way of print, online & out-of-home also begins in early October. See the :30 spot at: http://www.scion.com/releaseseries.com.

The xD and xB Release Series models will come standard with an all-new AM/FM/CD/HD/USB 160-watt maximum output Pioneer™ audio system. New standard features for 2012 include HD Radio™ technology and Bluetooth® connectivity that allows both hands-free phone connection as well as streaming audio capability.

Both models come with the Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

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“Scion prides itself on being an innovative brand with a lineup of iconic vehicles that set automotive trends,” said Jack Hollis, vice president of Scion. “The iQ is the fourth vehicle in the family, and it will define the premium micro-subcompact segment as the choice for new urbanites who want clever transportation without a sacrifice in style or new features.”

Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. Made possible by intelligent and functional packaging, the iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size.

Intelligent Design, Not Sacrifice
Instead of sacrificing features or comfort to reduce its footprint, the iQ relies on intelligent design. Six engineering innovations are responsible for the iQ’s ability to be small in size, but large in capability. A compact front-mounted differential, high-mount steering rack with electronic power-steering, and a compact air-conditioning unit all amount to significant decreases in front-end length. In addition, the iQ is equipped with a flat gas tank housed beneath the floor that reduces rear overhang. Slim-back front seats optimize rear legroom, while the “3+1” offset seating arrangement allows one adult to sit behind the front passenger and a child or small package behind the driver.

Driving Performance of a Larger Car
With a 78.7-inch wheelbase and a unique suspension design – consisting of MacPherson struts up front, and a compact torsion beam rear suspension – the three-door hatchback can deftly maneuver through city traffic. In addition, its overall length of only 120.1-inches, and short front and rear overhangs allows the iQ to fit into virtually any urban parking scenario. Although short in length, the iQ has a wide stance at 66.1-inches, giving it a confident stance that handles like a much larger car.

Smooth Drivetrain and Better Fuel Efficiency
The 2012 iQ is equipped with a 1.3-liter, four-cylinder engine that produces 94 horsepower and 89 lb.-ft of torque. It features the latest dual VVT-i, which allows the engine to be efficient, providing a broader powerband yet requiring less fuel and generating fewer emissions.

The engine is paired with a Continuously Variable Transmission (CVT) that helps deliver smooth acceleration and excellent fuel efficiency. The iQ is rated an Ultra Low Emission Vehicle (ULEV-II) and achieves an EPA-estimated combined fuel economy rating of 37 miles per gallon, comparable to similar vehicles of its size.

Small in Size but Big on Safety
In order to be considered a premium micro-subcompact, the iQ comes standard with safety features that drivers expect and demand. The iQ is packed with an industry leading 11 standard airbags, including the world’s first rear window airbag. Other airbags include driver- and front-passenger airbags; driver- and front-passenger seatmounted side airbags; side curtain airbags; driver- and front-passenger knee airbags; and a Scion-first driver- and front-passenger seat-cushion airbags.

All iQs will come standard with the Star Safety System^TM, which includes antilock Brakes (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), Vehicle Stability Control (VSC) and Smart Stop Technology brake-override. A tire-pressure monitoring system is also standard equipment.

Iconic Styling
The iQ’s profile, defined by a strong and high beltline, glides from the large, stout headlamps, up the A-pillar, across the roof and wraps around the rear, emphasizing the iQ’s geometric shape. Side mirrors with integrated turn signals accent the clean design and give it a premium look.

The rear emphasizes the vehicle’s modern style. Trapezoidal lines run toward the wheels, from the hatch to the bumper’s rear diffuser-like accent, creating a substantial presence.

The iQ will be available in seven exterior colors, including Blizzard Pearl, Classic Silver Metallic, Magnetic Gray Metallic, Black Sand Pearl, Hot Lava, Pacific Blue Metallic and Black Currant Metallic.

High-Tech Interior
The iQ’s functional “3+1” seating equates to the world’s smallest four-passenger vehicle. The four-seat configuration is made possible because the driver and frontpassenger seats are slightly off set.

The rear seats are extremely versatile, featuring a 50/50 split and the ability to fold flat, creating enough storage to accommodate large suitcases. The iQ comes standard with a leather-wrapped steering wheel with red stitching, and features a flat bottom that provides additional thigh room. The steering wheel incorporates audio controls to manage the iQ’s impressive sound system.

The iQ comes standard with a Scion Drive Monitor that displays information like outside temperature, average MPG and an ECO-drive indicator that helps the driver maximize the iQ’s fuel efficiency.

Impressive Audio with Standard Bluetooth^® and HD Radio™ Technology
The iQ truly focuses on youth with its all-new standard AM/FM/CD/HD/USB 160-watt maximum output Pioneer™ audio system. Standard features for all 2012 Scions include Bluetooth connectivity, which allows both hands-free phone connection and streaming audio capability, and HD Radio technology. Streaming audio allows compatible phone or personal media devices to pair with the audio system and deliver music through the vehicles sound system. The audio system also features an organic
electroluminescent (OEL) screen with a personalized welcome screen, iPod^®/USB connectivity, Advanced Sound Retriever (ASR), and a subwoofer RCA output. The USB port and universal auxiliary (AUX) port are located on the center console, which allows users to listen to their portable music collection through the iQ’s four Pioneer speakers.

The optional 200-watt maximum output Pioneer Premium audio system has the same features as the standard Pioneer audio, but it is enhanced with a 5.8-inch LCD touch-screen display, features iTunes^® tagging, Pandora^® internet radio connected through iPhone^®, and six RCA outputs to add external amplifiers.

A Scion Navigation audio system is also available for urban drivers who would like the added convenience of easily finding their way around the city. The 200-watt SNS 200 system has all of the features of the standard and premium audio systems but it adds a navigation system and DVD player that are accessible through an easy-to-use seven-inch touch-screen LCD display. Navigation functions include a Global Positioning Satellite (GPS) system with comprehensive U.S. and Canada map coverage, plus guidance to millions of points of interest.

All three of the audio systems retain key Scion audio system features such as Scion Sound Processing^® (SSP), where listeners can choose from three pre-set equalizer settings, satellite radio compatibility and MP3 and WMA capability. In addition, all units have the capability to adjust the volume control based on driving speed.

Pricing
The 2012 Scion iQ will begin arriving at dealerships on the west coast starting this October. The car will be available in other regions of the country beginning in early 2012. The Manufacturer’s Suggested Retail Price (MSRP) for the 2012 iQ is $15,265. The delivery, processing and handling (DPH) fee for all Scion models is $730 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Warranty and Complimentary Scion Service Boost
Like all Scion models, the iQ is covered by a 3-year/36,000-mile comprehensive warranty and a 5-year/60,000-mile powertrain warranty. The iQ will also come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles whichever comes first, and three years of 24-hour roadside assistance.

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Scion tC RS 7.0

Scion announced today that its first release series for the second generation tC sports coupe, the 2012 tC Release Series 7.0 (tC RS 7.0), will be available at dealer showrooms this summer. Scion is also pleased to announce that the 2012 tC sports coupe will come standard with a new Pioneer™ audio system that features Bluetooth® hands-free, Bluetooth^® streaming audio and HD Radio™ technology.

Scion tC RS 7.0

High Voltage yellow accents make their way into the tC’s interior with color-tuned black and yellow seat fabric, leather wrapped steering wheel with yellow stitching and an individually numbered badge. The tC RS 7.0 features Smart Key, a convenient keyless entry system that unlocks the doors with a touch of the door handle. The system also includes a red TRD push-button start allowing the car to be started with the push of a button. The use of the Smart Key system is a first for Scion.

Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer’s suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively. The MSRP does not include a delivery, processing and handling fee of $720.

Scion tC RS 7.0

The launch of the tC RS 7.0 will be launched with a new advertising campaign, starring a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome — and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features. See the :30 spot at: http://www.scion.com/rstc/ or http://www.youtube.com/v/Sa1XbhJDN8k.

All-New Standard Pioneer™ Audio System for 2012
The new tC truly focuses on youth with its all-new standard AM/FM/CD/HD/USB 300-watt maximum output Pioneer™ audio system. New standard features for 2012 include Bluetooth^® connectivity that allows both hands-free phone connection and streaming audio capability as well as HD Radio™ technology Streaming audio allows compatible phone or personal media devices to pair with the audio system and listen to music through the vehicles sound system. The audio system also features an organic electroluminescent (OEL) screen with a personalized welcome screen, iPod^®/USB connectivity, Advanced Sound Retriever (ASR), and a subwoofer RCA output. The USB port and universal auxiliary (AUX) port are located on the center console that allows users to listen to their portable music collection through the tC’s eight Pioneer speakers.

Scion tC RS 7.0

Connectivity is achieved by simply plugging the portable music player, including iPod^® and iPhone^®, into the USB or AUX port. The head unit’s screen displays track number, track name and artist information from select USB units. The audio system provides outstanding sound quality through the car’s stereo system and constant power to select iPods^®. Music is controlled through the head unit and the steering wheel audio control buttons for radio, CD and certain USB devices. iPod^® users can also use an alphabetical speed search to find a specific artist or album.

The ASR function restores a wide, deep and rich quality to MP3/WMA/AAC sound. Through the subwoofer RCA output, tC owners can add an external amp to drive one or more subwoofers. For easy operation, the system’s multi selector allows for easy control of the head unit. Unique to the standard Pioneer audio system is the customizable welcome screen that also lets users to create a personal message of up to 16 characters.

Scion tC RS 7.0

Available Pioneer Premium Audio System
The optional 340-watt maximum output Pioneer™ Premium audio system has the same features as the standard Pioneer audio, but is enhanced with a 5.8-inch LCD touch-screen display, features iTunes^® tagging and Pandora^® internet radio connected through iPhone® and six RCA outputs to add external amplifiers.

Scion tC RS 7.0

The delivery, processing and handling (DPH) fee for all Scion models is $720 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

The tC will also come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

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I love coming to New York… And this show has a special place in Scion’s history.

In addition to introducing the brand here in 2002… we’ve revealed a number of significant vehicles in New York… and last year was no exception.

When I saw you a year ago… we revealed the all-new… second-generation tC.

BETTER in every possible way… it features aggressive styling and enhanced performance.

It’s a premium compact sports coupe that redefines its segment to meet the desires of an evolving buyer.

When the critically acclaimed tC reached Scion dealerships last September… it was well received by Scion owners… both new and existing.

Since its original launch seven years ago… it’s had the youngest median-age buyer in the industry… and the all-new tC continues that trend.

It enables Scion to have the youngest drivers on the road today.

The second-generation tC’s successful launch last fall continued to bring new buyers into the Toyota family… which has been a key goal for Scion since inception.

The tC immediately drove traffic to Scion dealerships… contributing heavily to sales increases for all three Scion models in the last quarter of the year.

Last year… we also showed you an exciting new vehicle that will help usher in a “New Urbanism”… the Scion iQ. When it goes on sale later this year… the iQ will appeal to a more progressive buyer whose transportation needs and desires are changing.

The iQ will be about big ideas… Concentrated. It will take a unique approach to urban mobility… beyond convenient transportation… with a blend of style and innovation.

The iQ will define a new… premium… micro-subcompact segment… attracting new urbanites who appreciate inventive transportation without sacrifice in design or features.

It will also have an emotional appeal that screams… “it’s time to have fun.”

The iQ will have all the safety and security drivers want. Vehicle Stability Control… Anti-lock Brakes… and Traction Control are among the standard-active safety features.

It’s amazing that a car this small not only has a segment best… but an INDUSTRY-best 11 standard airbags… including the world’s first rear-window curtain airbag.

Like all Scions… the iQ will represent a great value with a strong mix of standard features and benefits. I’m looking forward to seeing it navigate the streets of Manhattan… with a HUGE advantage in finding a parking spot… as well as other cities around the country.

To get them in the hands of urban owners as soon as possible… we will launch the iQ in waves… just like when we originally launched the brand. We’ll start with the West Coast… New York and the rest of the East Coast will follow. The iQ will then reach the Midwest.

While the iQ’s launch is later than we originally planned… most of you can understand why.

But you know what… our company is always about people first… and our top priority these days is to support our colleagues in Japan… their families… and the Japanese people.

It’s a tribute to their hard work and dedication… and their ability to come together under the most difficult circumstances… that impresses each and every one of us.

It’s truly an honor to be teammates with them.

The iQ and tC are more than just two new products. Together… they’re helping us usher in the “New Dimension” of Scion. While tC stretched Scion in a new direction… and iQ will too… in a BIG way… we’re NOT stopping there.

You know… Scion has always been Toyota’s lab for trying new ideas. At its core is a DNA of authenticity… community… and personalization that we’ll be expanding even further. While Scion’s been iconic with the xB… and adrenalized by the tC… and groundbreaking with the iQ.

Now… we’ll be going in a New Dimension that I know Scion is truly destined for.

It’s no secret…Toyota President Akio Toyoda loves to express his passion for driving. Whether he’s behind the wheel of the LF A at the 24-hours of Nurburgring… or just cruising around on the weekend in his IS F… it’s obvious that he knows what it means to have fun in a car.

In countless interviews and presentations… Akio has made it clear that he wants to bring that Fun-to-Drive spirit… BACK to TOYOTA.

And you know what… THIS is what he has in mind.

Ladies and gentlemen…passionate drivers… canyon carvers… auto-crossers and weekend track warriors…it is my pleasure to introduce YOU to the New Dimension of “Fun to Drive”…no scratch that…”Awesome to Drive”… also known as…the Scion FR-S Concept.

Every time I see this car…I just can’t help but smile.

You know… I’ve been having a lot of fun watching the forums and reading the comments about this car.

I’m truly impressed by the amount of passion that the enthusiasts already have for it and the volume of buzz that it’s generating. It proves that they are absolutely READY for a car just like THIS!

One of the common rumors about this car is its name. We’ve seen people call it FR-86… FT-S… and of course Scion FT-86. All were pretty close!

FR-S stands for Front-engine… Rear-wheel drive… Sport. Pretty simple. I personally believe it should stand for Friggin’ Really Sweet…but the legal department at Toyota was NOT feeling the same way.

You may be asking yourself… why did Scion stray away from the traditional naming convention?
Well… why not?! Scion’s never been about convention… We’re always looking to be different.

And this car is SO MUCH DIFFERENT than anything Scion has in its lineup…it deserves to stand out.

Now before I get too far into where the FR-S Concept COULD go… it’s important to know where it comes FROM.

The definition of the word scion… as you already know… means to be a descendant of… or an heir to. Well… the FR-S is an excellent example of that definition. Toyota’s lengthy history of performance cars and racing heritage trickles down into the overall design of the FR-S…just one of the benefits of being in such a great family.

You’re probably already pretty familiar with cars like the Toyota 2000GT… the MR-2… the Celica All Trac Turbo… and my personal favorite…the Supra Turbo.

The FR-S Concept… however… is most closely related to… and really inspired by… the AE86 Corolla…known by its true fans as the “hachi-roku…” which means 8-6 in Japanese.

The AE86 didn’t rely on brute horsepower… but instead a remarkable combination of a lightweight design… manageable power and great balance. It made its way into almost every genre of racing from grip to drift… and from the circuit to mountain roads.

Although this concept arrives here more than 25 years later… and doesn’t share a single common part… the spirit and the heritage of the AE86 has trickled down into every single detail of this FR-S Concept. The goal was to create an authentic rear-wheel drive sports car… with compelling style… exceptionally balanced performance and handling… flexible utility… and surprising MPG. I know the FR-S Concept will achieve all of that.

How did we do it? Well… we started with an overall focus for the car…PURE BALANCE.

The balance begins with the strategic use of a flat boxer engine in a front-engine… rear-wheel drive configuration. The combination allows the FR-S’s engine and transmission package to be mounted lower… and further back toward the rear… giving the car a lower center of gravity and a favorable front-to-rear weight ratio.

The naturally aspirated two-liter engine features Toyota’s D4-S injection system… which utilizes both direct and port injection… resulting in increased horsepower and torque throughout the entire powerband. We all know that it’s not hard to make horsepower and torque…but it IS hard to do all that AND get great MPG. The FR-S Concept tackles all three.

The flat-four mates with either a six-speed manual or a six-speed automatic transmission. The manual offers quick and precise shifts with a short-throw… while the automatic transmission features aggressive… sporty shifts… initiated by steering-wheel-mounted paddle shifters. Power is put to the pavement via a limited-slip differential.

The idea of PURE BALANCE is further realized by the FR-S’s lightweight design and short wheel base. The combination allows the car to be quick and nimble into and out of any corner.

Every single angle of this car bleeds performance… and it starts with this awesome red paint that I like to call… “Code Red.” The profile of the FR-S was inspired by the 2000GT… making it extremely low to the ground with a long and sleek hood.

The front bumper is aggressive… with fierce… edgy headlights. The roof has a gull-wing shape… channeling air-flow smoothly over the car. While the rear features a trapezoidal shape with unique tail lamps and center-positioned back-up light.

The FR-S Concept connects to the road via 20-inch wheels that are staggered… 8-inches wide up front and a ridiculous 10-inches wide in the rear. The wheels have a unique motorcycle-style braking system with huge 18-inch rotors that are attached to the wheels. Four-piston calipers bite down hard when the car needs to be brought to a halt.

While the FR-S you see today is a concept vehicle… we envision that the sports car physique wouldn’t stop with the aggressive exterior. The interior would share the same DNA… designed with both form and function in mind. I envision it would be the perfect daily driver AND weekend warrior. How about a 2+2 seating configuration… with a fold-flat cargo area large enough to transport a full set of race-spec tires… a floor jack and the necessary pit tools for a fun day at the track? Because you and I know that not all enthusiasts have a truck and trailer.

As you can tell… the FR-S Concept is a serious sports coupe… offering performance that hard-core driving fanatics can only find in a rear-wheel drive.

While the tC appeals strongly to a young… aspirational owner who is just starting to achieve early success… I see the FR-S Concept taking us into yet another Dimension.

It will be a sports car for someone who knows exactly what he wants… where he wants to go… and desires a car to take him there. It will have that Pure Balance to reach the braking zone… hit the apex… and accelerate on to the next conquest.

While only a concept… the FR-S shows what is possible with Scion owners’ creativity and easy ability to personalize. It’s a vehicle that will inspire a new model coming to market next year.

I look forward to showing you more… very soon.

Thanks again for joining us today.

Come on up and take a look at the FR-S Concept.

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The FR-S Concept, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s definition of an authentic rear-wheel-drive sports car with compelling style, exceptionally balanced performance and handling, flexible utility and surprising MPG.

“Scion is always experimenting with new things,” said Jack Hollis, Scion vice president. “The brand is iconic with the xB, adrenalized by the tC, and groundbreaking with the iQ. The FR-S will expand the brand into yet another new dimension that I know it is truly destined for.”

The FR-S is a true “scion,” born into a lengthy history of Toyota performance cars and motorsports. The sports coupe is most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning “8-6” in Japanese. The front-engine, rear-wheel drive coupe was lightweight and well balanced, making it a solid choice for driving enthusiasts.

Inspired by the AE86, the FR-S is built around the core goal of achieving “pure balance,” which begins with the strategic placement of a flat 2.0-liter boxer engine in a front-engine, rear-wheel drive configuration. The engine’s compact size and shape Scion FR-S Concept/2-2-2-2

allows the FR-S’ powertrain to be mounted lower and further back towards the rear, giving the car a lower center of gravity and a dynamically favorable front-to-rear weight ratio.

The FR-S’ naturally-aspirated engine is innovative, being the first boxer to incorporate Toyota’s D4-S injection system, which utilizes both direct and port injection, resulting in increased horsepower and torque throughout the entire powerband, without sacrificing MPG.

The flat-four can mate with either a six-speed manual or a six-speed automatic transmission. The manual offers quick and precise shifts with a short-throw, while the automatic transmission features aggressive, sporty shifts that are initiated by steering- wheel-mounted paddle shifters. Power is distributed effectively via a limited-slip differential.

The idea of “pure balance” is further realized by the FR-S’ lightweight design and short wheelbase. The combination allows the car to be quick and nimble into and out of any corner, with dynamic maneuverability and confident stability.

“Akio Toyoda has mentioned that he is going to bring the fun-to-drive spirit back to Toyota,” Hollis said. “I know that the Scion FR-S Concept is one of the ways that he plans to accomplish that.”

The fierce exterior of the FR-S is a good reflection of its inner power. The intimidating proportions of the concept give it a dominant stance that bleeds performance. The profile, inspired by the Toyota 2000GT, reveals a hood-line that is remarkably sleek and low, made possible by the boxer’s architecture.

The low stance continues to exaggerate the FR-S’ menacing face, which is made up of sharp lines, a wide mouth and angular headlights that include bright LED clusters.

The solid panel roofline is sleek, lightweight and rigid, slotted with an aerodynamic shape that channels air cleanly over to the top.

The front fenders protrude upward, making space for the massive monoblock Five Axis 20×8.5-inch wheels, while the muscular rear fenders are widened to house the 20×10.5-inch wheels, emphasizing the FR-S’ staggered stance and rear-wheel-drive setup.

The rear fascia sits low and wide, with extensive lower treatments that surround the dual exhaust exits and contribute to excellent aerodynamics. LEDs illuminate both the edgy taillights and the bold “SCION” logo.

The concept features four-piston-caliper front brakes that clamp down on monstrous 18-inch annular carbon ceramic matrix rotors that are fixed to the wheels in a motorcycle-fashion.

The FR-S Concept is layered in rich coats of Code Red, the appropriately named color that consists of a custom blend of candy and a developmental additive from BASF called Mearlite SSQ.

Concept Dimensions:
Length – 168.2
Width – 71.5
Height – 47.4
Front Track – 61.8
Rear Track – 59.9
Wheelbase – 101.2

FR-S Concept Site: www.ScionDimension.com

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The New Car Assessment Program (NCAP), a consumer information program created by NHTSA, rates vehicles to determine crash and rollover safety. The test ratings are gathered during controlled crash and rollover tests conducted at the NHTSA research facilities. The announcement was released on the NHTSA website www.safercar.gov.

All Scion models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).

The tC comes standard with a total of eight supplemental restraint system (SRS) airbags including driver and front passenger airbags, seat-mounted side airbags, driver and front-passenger knee airbag, and side curtain airbags.

All 2011 tCs come standard with Anti-lock Brakes (ABS) and Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), Vehicle Stability Control (VSC) and Smart Stop Technology (SST).

Additional safety features include a tire pressure monitoring system and newly adopted active front headrests.

The all-new Scion tC, which went on sale in October 2010, has an impressive list of standard features including, 180 horsepower, 6-speed transmission, 18-inch alloy wheels and a 300-watt 8-speaker audio system.

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