Scion News, Updates & Info

In recent years, Toyota’s Scion division has created a number of limited-edition company-modified versions of its cars. The Scion brand was, after all, created to appeal to young buyers, so modified, limited-edition versions may not be large revenue generators, but they support the division’s raison d’être. The latest is a “Hot Lava”-colored, tricked-out version of the xD vehicle, part of the division’s Release Series 1.0 line of factory-customized cars. The company is extending the lava theme to a marketing program to support the car, of which only 2,000 are being made. The campaign, which launched Wednesday, comprises an online banner-ad campaign directing consumers to visit Scion.com/rsxD; dealer-customizable newspaper ads; and smoking mobile billboards accompanied by street teams wearing flame-retardant suits.

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Through advances in engine design and hybrid technology, Toyota has a wide selection of fuel-sipping cars and the best overall average fuel economy of any full-line manufacturer.*

With gas prices at an all-time high, Toyota has seven models with EPA-rated highway fuel economy of 30 miles per gallon (mpg) or higher such as the four-cylinder Camry, Camry Hybrid (counted as separate model), Solara, Corolla, Matrix, Yaris and Prius.

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20.05.08 23:29 Scion has recently announced pricing for its third limited edition car, the 2008 Scion xD Release Series 1.0 (or simply xD RS 1.0). A few special traits set this xD apart from the rest, the WCF reported.

First of all the xD RS 1.0 comes with a Hot Lava exterior paint job and interior details, a DAMD (a renowned Japanese tuning house) body kit, rear spoiler, special wheel covers, TRD (Toyota Racing Development) lowering springs and RAZO RS shift knob.

The Scion xD RS 1.0 will be limited to 2,000 units and will all be individually numbered. Prices start at USD 14,500 for the manual and the model with automatic transmission costs USD 15,350.

Scion seems to release more limited-edition models than we have fingers and toes to count, and it’s continuing that tradition this June with the xD Release Series 1.0.

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Scion announced today that the third limited-production Scion for 2008, the xD Release Series 1.0 (xD RS 1.0), will be available at dealer showrooms beginning in June.

The 2008 xD RS 1.0 features Hot Lava exterior paint. This first limited edition xD will turn heads with a DAMD body kit, rear spoiler, Release Series wheel covers and TRD lowering springs. Inside, the xD RS 1.0 will feature Hot Lava accented seats and interior trim, and a RAZO Release Series shift knob. Like all Release Series vehicles, an individually numbered badge completes the uniqueness of this vehicle.

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Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer’s suggested retail prices (MSRP) today for certain Toyota and Lexus vehicles, effective mid- to late May 2008.

Scion

Scion recently announced price adjustments for 2009 model year xB and tC on April 11, 2008. Additional pricing information on 2009 Scion xD will be announced in summer 2008.

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Scion is a brand purpose-built for a young but fickle and illusive market. Consequently, it has to be quick on its feet. In normal automotive design, a typical product life cycle is in the 4 to 7 year range before a re-design comes along. In the case of the xD from Scion, it totally replaced the xA Scion after just a couple of years.

The former entry level Scion model, the xA, was a lovely, cute, robust, minimalist, inexpensive, very small car. Notwithstanding all those positive attributes, it may have been just a bit too diminutive for our market.

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It’s hard to tell exactly how many individual websites are in existence, but according to a Netcraft survey (http://news.netcraft. com), there are about 170 million. Using easy web-authoring tools and templates, almost anyone can create a website, and new ones come online at a staggering rate of more than three million per month. Within this massive collection of websites there are some that are stunningly creative, or showpieces of technology, or spiritually moving, or all of the above. The problem is finding them, which is why it’s fortunate that there are the Webby Awards.

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Thirty-six outstanding vehicle interiors representing 13 manufacturers will compete for top honors in the 9th annual “Ward’s Interior of the Year” awards. Sponsored by Ward’s AutoWorld magazine, the prestigious competition is part of annual Auto Interiors Show scheduled for June 4-5 at Detroit’s Cobo Center.

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When her ticket was called, Christina Pulawski was stunned. She had attended the Chicago Auto Show’s charity event for years, but never dreamed she would win any of the raffle items—much less a new car and $1,000 worth of gas.

Before she could get her bearings that February evening, she was whisked up on the McCormick Place stage.

Photographers snapped her picture. Someone handed her a ridiculously large novelty Shell gas card, and an equally large piece of paper emblazoned with “Scion xD,” commemorating the car, made by a division of Toyota, that she had just won.

The auto show fired off a press release announcing Pulawski was among the event’s big winners.

Amid the surprise and all the excitement that followed, Pulawski noticed something was missing: her car.

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