The New Car Assessment Program (NCAP), a consumer information program created by NHTSA, rates vehicles to determine crash and rollover safety. The test ratings are gathered during controlled crash and rollover tests conducted at the NHTSA research facilities. The announcement was released on the NHTSA website www.safercar.gov.

All Scion models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).

The tC comes standard with a total of eight supplemental restraint system (SRS) airbags including driver and front passenger airbags, seat-mounted side airbags, driver and front-passenger knee airbag, and side curtain airbags.

All 2011 tCs come standard with Anti-lock Brakes (ABS) and Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), Vehicle Stability Control (VSC) and Smart Stop Technology (SST).

Additional safety features include a tire pressure monitoring system and newly adopted active front headrests.

The all-new Scion tC, which went on sale in October 2010, has an impressive list of standard features including, 180 horsepower, 6-speed transmission, 18-inch alloy wheels and a 300-watt 8-speaker audio system.

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1. Behind the Design Story of the 2011 Scion tC As you know, the 2011 Scion tC hit showroom floors...

Click here to view the embedded video.

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EVENT DETAILS
WHAT: Unlock the tC Grand Finale
WHEN: August 14th, 2010 | 3pm-7pm
WHERE: Barker Hangar in Santa Monica, CA

Save the date and RSVP today @ http://www.scion.com/unlockthetc.

Note: Entry is free with RSVP, though entry not guaranteed. Early arrival suggested as space is limited. Lineup and event activities subject to change.

COMPETITION
The eight-week online competition empowers players to create their own quest in the casual game as they traverse cross country from New York to Los Angeles. At the finale, Scion VP and general manager Jack Hollis will challenge the top four (4) contestants in a real-world competition where one winner will receive their very own 2011 tC. It’s not too late to join the adventure, visit www.UnlockthetC.com and play now.

tC CLASSIC CAR SHOW
Scope out some serious customized tC mods – from interior, to engine, to best of show – judged by the experts at Global Judging. If you’d like to enter your vehicle for consideration, please visit and register at www.Scion.com/UnlockCarShow.

SCION RACING WITH KEN GUSHI
Check out Scion Racing’s drift vehicles and chat with Ken Gushi of the Scion Drift Team at Scion Racing’s new urban utility vehicle. For all things racing go to www.ScionRacing.com.

LIVE ENTERTAINMENT & SCION AUDIO/VISUAL
Watch a thrilling live performance from garage punk veterans, The Spits, and explosive DJ sets from dubstep and electronic music kings 12th Planet and Rob Wonder. Then head over to the Scion A/V truck for free downloads and merchandise. For all things lifestyle, check out www.ScionAV.com.

INSTALLATION ART GALLERY
Experience video pieces from the Scion Installation Art Tour featuring Dust La Rock, Sage Vaughn and Mark Mothersbaugh. For all things art go to www.ScionAV.com/art.

GOOD EATS
Food will be supplied by some of LA’s most popular pop-up, mobile food trucks –

• Asiadog
• Get Shaved
• Grill ‘Em All
• The Grilled Cheese Truck

FEELING SHAGGY?
Get your haircut at the pop up hair studio by Barracuda Hair.

ABOUT ALL-NEW 2011 tC
The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction. All press info and images of the new tC can be viewed at www.ScionDimension.com or downloaded directly by clicking here.

JOIN THE ADVENTURE ON FACEBOOK & TWITTER
Join us on Facebook and Twitter for all things Scion – including news, events, music, trivia and more!
- Click here for Facebook
- Click here for Twitter

HAVE QUESTIONS?
Contact gipson@americanpopdigital.com if you would like to be a VIP guest to the finale event, have any direct questions or would like to be a part of our online efforts.

UNLOCK THE tC ROAD TRIP GAME DISCLAIMER
NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN the UNLOCK THE tC INSTANT WIN GAME OR THE UNLOCK THE tC ROAD TRIP GAME (EACH, A “PROMOTION” AND COLLECTIVELY, THE “PROMOTIONS”). Both Promotions are open to legal residents of the 48 contiguous US & DC, 18 or older and not a minor in their primary state of residence at the time of entry. Game Period for both Promotions begins 12:00 a.m. PT 6/1/10, ends 11:59 p.m. PT 7/26/10. Promotions are void in AK & HI & where prohibited by law. Subject to Official Rules, which are available separately for each Promotion at www.unlockthetc.com. Sponsor: Toyota Motor Sales, U.S.A., Inc.

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There are 140 daily instant-win prizes including Scion limited edition FLip MinoHD camcorders (60 min.), Slingbox SOLOs, X-mini Capsule Speakers (2), Numark TTUSB Turntables with USB, Nintendo DSi with Korg DS-10+ sets and Scion tC Prize Packs.

The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction.

The Unlock the tC Road Trip Game highlights the core DNA behind the new tC – customization and community. In the game each player is empowered to create their own quest with fun ‘side-trips’ as they traverse cross country from New York, to Miami and ultimately Los Angeles (9 cities total). Encouraging personal expression, players can purchase vehicle upgrades to boost cred and customize their experience just like one would do in real life. The virtual economy is driven by community; tCoins are earned by inviting friends to join the adventure. With the game’s seamless Facebook integration, building a large crew couldn’t be easier.

Each week unlocks a new road trip (8 total) and daily instant-win prizes (140 total) will be awarded throughout the game’s duration (see prizes listed above). Leader boards will track player standings. At the end of the online competition, four (4) finalists will be flown out to Los Angeles for a VIP event on August 14th to compete in a real-world competition where one (1) winner will receive their very own 2011 tC!

Join the adventure June 1st at www.UnlockthetC.com.

6/16/2010 UPDATE:

Road 3 is now unlocked at www.unlockthetc.com! Get ready to test your gaming skills as the Unlock the tC Road Trip Game leaves Atlanta and heads for Miami.

6/23/2010 UPDATE:

Road 4 is now unlocked for this week

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It’s great to see you all again. The New York Auto Show has always been a special place for Scion… from the time we launched the brand in 2002 with the bbX… to the 2003 reveal of the first xA and xB… to last year when we showed you an exciting new concept.

New York is a Scion-like city… a vibrant place where young trendsetters stretch the bounds of what is possible. Like New York… Scion has always been about expanding in new dimensions… taking risks, setting trends, and definitely creating our own path.

It’s this vision that has appealed to a new generation of automotive enthusiasts… making Scion the youngest brand in the entire industry. As an innovation lab for our company… to try new products and new ways of building relationships with our owners… it has succeeded beyond our expectations.

Building these relationships has brought new opportunities to our company. In just seven years time… we’ve put nearly 800,000 Scions on the road… with almost 73 percent being new to the Toyota family.

And in doing so… we’re proud that Scion is the most ethnically diverse non-luxury brand.

Our dealers… who are among the most ground-breaking in the industry… have been a huge part of the relationship we have built with the Scion enthusiast. I want to thank all of our dealers… especially the 12 member Scion dealer council… who have been outstanding partners in building our brand.

While it’s been three years since we’ve brought new product to the market… we have by no means been idle. From the Fuse concept… to the Hako coupe concept… to multiple SEMA concept vehicles created by our innovative owners… these vehicles have inspired us to go in new directions.

We’ve also kept our products fresh with exclusive Release Series models for our entire line up. Our latest iteration… the tC Release Series 6.0… launched just last month.

And… the restyled 2011 xB… with an aggressive new look… makes its public debut at our space right here at New York. Make sure you go check it out.

Today… we take you along with us as we enter the New Dimension of Scion. A dimension where transportation anticipates the future needs of young drivers… and together we’ll create a whole new segment in the industry.

Last year we showed you an exciting new concept vehicle… and today it’s my pleasure to make it a reality.

(iQ 30-sec. reveal video)
That’s right… today I present to you the North American debut of the 2011 Scion iQ.

The new iQ is about big ideas… Concentrated.

When we debuted the xB seven years ago… it created an iconic vehicle that has been imitated… but never duplicated. And the new iQ will do the same as it ushers in a “New Urbanism”… a vehicle for a more progressive buyer whose transportation needs and desires are changing.

The iQ will be moving Scion into this New Dimension with these young metropolitan owners… taking a unique approach to urban mobility… beyond just convenient transportation… with a blend of style, innovation and entertainment… Concentrated.

It’s an intelligent choice for these new urbanites who appreciate clever transportation without sacrifice in design or features, but it will also have an emotional appeal that exudes a fun personality.

The iQ will define a new… premium… micro-subcompact segment… a minier and smarter vehicle… with a style unlike any other. It will appeal to the youthful trendsetters who desire innovation above all else… and actively share their thoughts and ideas with close friends and digital acquaintances.

For iQ… yeah…size matters… but its small stature is balanced by a strong stance and greater capability. The new urbanites tell us that the iQ is the future… a small footprint that appeals to their sense that a car should not be any bigger than it really has to be… and one that is easy to drive in the city and find a place to park.

Top to bottom, the iQ is a revolutionary idea on the efficient use of space in a vehicle. Its small size contrasts with its large capability… the world’s smallest four-seater that gives people the flexibility they never thought possible… with the ability to take friends and gear where they need to go. While compact… iQ makes it easy to get in and out with a large door opening, and the front seats have a convenient long-slide feature with a side-mounted lever. The front seats also have a slim-back design … while the front passenger seat is mounted slightly forward of the driver seat… all of which provide even more legroom in the back.

And it does this while providing the safety and security all drivers want. Vehicle Stability Control, Anti-lock Brakes, and Traction Control are among the standard-active safety features. Can you believe that a car this small has 10 standard airbags… including the world’s first rear-window curtain airbag.

iQ’s interior design is a fusion of modern style and efficient ergonomics, with modern textures and soft-touch materials, adding a very premium feel. An efficient vertical center stack is equally convenient for both driver and front passenger. The asymmetrical instrument panel offers a look that is techno-organic, providing both style and clarity. And a front-mounted LED lamp creates a high-tech feel throughout the entire cabin.

While size, style and safety help define the iQ, they will be matched by a surprising fun-to-drive experience. Partnered with a smooth, responsive Continuously Variable Transmission… the 1.3-liter engine will provide surprising power and torque while still reaching fuel-economy in the upper 30s.

While the iQ is taking us into a New Dimension, we’re not stopping there. We’re also stretching the bounds of where we’ve already been… with a vehicle that sets trends that others have since followed.

Ladies and gentlemen… I present to you the worldwide debut of the all-new Scion tC.

(tC 30-40-sec. reveal video)
With a refined aggression… the all-new tC moves the compact sport coupe into a New Dimension with masculine styling, enhanced performance and convenient technologies. After the phenomenal success of the first-generation tC… it was only natural that an all-new premium version would redefine its segment and meet the desires of the evolving sports coupe buyer.

The tC is an aspirational vehicle for a young buyer who has achieved early success in their life and career. It’s a vehicle that makes a statement about who they are as they challenge the status quo and define their own world.

Since its launch six years ago… the tC has had the youngest buyer in the industry, and we expect that to continue. Predominantly male, the tC owner is inspired by its fearlessness and sense of freedom.

The tC will take Scion into a New Dimension in driving dynamics. A performance evolution that creates a fun-to-drive atmosphere… more aggressive and confident. A new sport-tuned suspension provides outstanding handling… and a feel that is steady and firmly planted on the road. A new Electric Power Steering system has allowed our engineers to tune the feel and performance well beyond the previous generation’s hydraulic system.

Under the hood… a 180-horsepower… 2.5-liter engine… which has 19-more horsepower and 11 foot-pounds of additional torque than its replacement…provides alert, agile acceleration. A free flowing exhaust system provides a throaty exhaust note. Performance hasn’t come at the sacrifice of efficiency, as the tC will also have better M-P-G than its predecessor.

Two 6-speed transmissions give the tC owner fun… flexibility and excellent fuel economy. The six-speed automatic with sequential shift offers quick acceleration … while the 6-speed manual’s improved shift feel provides an athletic on-road experience.

The tC’s performance and handling characteristics are transferred to the road via standard 18-inch alloy wheels and wider tires for more grip. The brakes are larger than the previous generation… both front and back… with 16-inch rotors all around.

A driver-inspired cockpit is one of the tC’s many interior design features. The steering wheel has a commanding look and substantial feel… with a modern center shape and race-inspired flat bottom.

The instrument panel and center stack focus on the driver’s sense of control and individuality… while the dual-dial combination meter reflects a precise look with metallic trim and deep-orange lighting. The driver-centric design also provides a more spacious area for the front passenger.

Front seats keep the driver and passenger firmly in place… with high seat backs and substantial bolsters… including additional shoulder support. The 60/40-split rear seats support passengers comfortably… while folding down for outstanding convenience.

An excellent sound system features eight powerful speakers… complete with a unique sound-wave ripple design… that are strategically mounted in the doors and rear quarter trim… and the system has been specifically tuned for the tC’s cabin to optimize performance.

A conveniently located USB and auxiliary jack allows for an iPod® to be easily plugged in and controlled through the sound system. Steering-wheel-mounted controls make it easy for the driver to access their personalized music needs.

And it wouldn’t be a tC if we didn’t include the panoramic moonroof.

Put it all together… and there you have the all-new 2011 tC.

The new iQ and tC are more than just two new products. Together… they’re helping us usher in the New Dimension of Scion.

(20-sec. video with footage of both vehicles)
iQ and tC aren’t just two halves of a whole… together, they’re changing the realm of youth-car culture.

It’s my pleasure to introduce two gentlemen who are helping us travel this new journey.

Please welcome the chief engineer for the iQ… Mr. Hiroki Nakajima.

And the chief engineer for the all-new tC… Mr. Masayuki Nagai.

Thank you both for creating these two great new additions to the Scion family. We know they will inspire and excite Scion enthusiasts as much as the do us.

We also invite you to visit the Scion display area on the show floor to see two customized versions of the iQ and tC. Styled by our friends at Five Axis… these two vehicles give you an idea of what is possible when you unleash the creativity of our Scion owners. They feature the Bloodshot tC and Titanium iQ, distinctive interior trim and Five Axis wheels with low-profile tires.

As I mentioned earlier, Scion has always been a lab for trying new ideas and methods. Scion has accomplished exactly what the company hoped for at inception… in most ways… way beyond expectations.

And we will now take that Scion DNA of authenticity, community and customization into a New Dimension.

I’m excited about the next 12 months as we launch these two new vehicles… the tC this fall… and the iQ early next year.

Back in 2003, we started with two unique vehicles… and not long after that we added an exciting third model… the tC. Now… with the iQ…we’ll add yet another authentic, segment-defining vehicle that will meet the needs of the near future rather than the present.

And to tell you the truth, we have absolutely no intention of stopping here.

I’ll see you right here next year.

Come on up and take a look at the new iQ and tC. I invite the photographers up first to get some pictures. I’ll be up here to answer any of your questions.

Thanks again for joining us today. Enjoy the show.

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In a car that was completely revamped from 2008, Rado shaved enormous amounts of time from his personal marks and, more importantly, won his class and set records at seven consecutive time attacks, including the final six Redline Time Attack events of 2009. The performances earned Rado the Unlimited FF season title in the Super Lap Battle season finale and the Unlimited FWD season championship in the Redline series.

Along the way, the WORLD Racing tC has blown a few doors off of some high-priced sports cars and exotics, much to their owners’ chagrin. “It’s all about going fast, and doing things that have never been done before,” Rado explains.

Click here to view the embedded video.

Much of the team’s success in 2009 was directly related to the tC it had developed. The specialized Scion sports coupe features a methanol-optimized stroker motor, a so-called “Booyah Button” that locks the turbocharger’s wastegate to deliver an estimated 45 psi to the engine in short bursts, and a re-geared Xtrac sequential transmission.

But the modification that had everyone talking was the huge front wing on the tC, which generates hundreds of pounds of forward downforce at speed. This helps the car hold onto the road through turns and carry unheard of amounts of momentum; in fact, Rado relates that on the Turn-2 bank at Auto Club Speedway in Fontana, Calif., the car sustained over 2.8 g at an event last year, and consistently entered the turn faster than the NASCAR stock cars that use the two-mile oval.

The record-breaking tC is back for 2010, but improved. The entire front end has been chopped off — basically from the firewall forward — and the team fabricated and attached a stiffer tube structure to the chassis to reduce flex. Ride height is also lower, a wider Continental tire is being adopted for more exit speed and corner grip (from a 275 to a 305), and for the first time the car will use a limited traction control system.

More power was squeezed from the turbo 2AZ-FE motor under hood, so that the tC now makes roughly 1,100 horsepower at the front wheels. Because the intake charge is so dense in the chamber, the team had to greatly increase the engine’s ignition power, accomplished with a quartet of MSD coils (Rado points out that it’s twice the ignition power of a Funny Car).

Finally, an important personnel addition was made to the WORLD Racing Team in the off season. Ron Mathis will assume the role of Crew Chief for the squad in 2010, drawing on his years of experience in motorsports. Mathis was most recently an engineer for Audi’s American Le Mans LMP1 team.

Rado, Mathis and the entire WORLD Team bring their collective experience to bear on the time attack program because one of its goals is to transfer the gleaned knowledge and technology to a new platform. Partway through 2010, WORLD Racing will debut its all-wheel drive Scion tC on one of the biggest stages imaginable: the World Time Attack Challenge.

The World Time Attack Challenge, presented by Super Lap Australia, culls the most elite teams from the United States, Japan, and Australia and pits them against one another on Eastern Creek Raceway in New South Wales. The inaugural event happens May 21 and 22, and WORLD Racing is one of only three American teams invited.

The AWD tC boasts an entirely custom drivetrain that employs a Weismann gearbox and transfer case (as opposed to the Xtrac box found in the FWD car). The Weismann trans permits the quick change of ratios and uses equal length half shafts (and no intermediate shaft), useful for minimizing torque steer.

WORLD Racing developed custom hubs to run more aggressive brakes on the AWD car, and the suspension has been altered from a Macpherson-strut setup to double wishbones. The car is also some 600 pounds lighter than the front-drive tC, and will reportedly come with a more powerful E85-fueled engine.

Finally, the AWD tC will look markedly different from the FWD Scion due to its distinctive aero configuration. Forward grip will come courtesy of large dive planes at each corner and a massive splitter underneath. There will still be a large wing, but it will be mounted closer to the body of the car — and will also be 10 inches wider.

All of this effort is going toward meeting a handful of intermediate objectives that include capturing an elusive overall event championship in the FWD tC and a National Auto Sport Association Time Trial title. As Rado puts it, he wants to be the fastest time attack driver on the planet. “I don’t shoot out street lights; I aim for the moon and the stars.”

When WORLD Racing meets its goals, it should have Rado thoroughly documented, as it plans to gather lots of video content this year. With it, the team hopes to produce short recaps of each event it contests.

For more about Chris Rado and the WORLD Racing time attack Scion tC, please visit www.world-racing.com. For further details on Scion Racing, check out www.scionracing.com.

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Mr. Autoblog Podcast himself is starting up a new drift series in March and he’s trying to get your interest piqued by releasing a tantalizing 18 second teaser of what’s to come. Hit the jump to watch Tanner and his rear drive, V8-powered Scion tC slide across your computer screen for the briefest of moments. And don’t worry, we’ve used our considerable pull (read: none) to make sure Tanner mixes in some kick ass slow-mo shots when his Mulholland drift project hits the web next month.

Click here to view the embedded video.

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