Toyota iQ May Come to the U.S. as a Scion
When we first saw the production Toyota iQ at the 2008 Geneva motor show, we were emphatically told that the car – a four-passenger competitor to Smart’s ForTwo – was designed for European tastes. Still, some suggest the city car is destined for the American market, albeit as a Scion.
If true, there’s some method to the madness. Placing the iQ into Scion’s range prevents the small car from stealing the spotlight from Toyota’s gas-sippers, the Prius hybrid and Yaris. One could also argue that the iQ, a small, trendy, and possibly affordable vehicle, would resonate well with younger buyers – the core focus of Scion’s marketing.
Details are still sketchy at this point, but Motor Trend suggests the iQ will use the Yaris’ 1.5-liter I-4 if it arrives stateside. We’ll know more details this November, when Toyota may reveal its plans at the 2008 Los Angeles auto show.
Source: Motor Trend
Related posts:
- Toyota plans to grow Scion lineup When Toyota Motor Corp. created the Scion brand, its objective...
- Toyota to Offer Hybrid Scion iQ in Sedan, Five-Door You know that Toyota iQ your cousin’s seen running around...
- Toyota Auris hybrid concept revealed Full-hybrid Auris concept will be joined by plug-in Prius and...
- Scion to Get Stronger Stateside Focus, Two New Models Despite the fact that Scion is a uniquely American invention...
















