Scion News, Updates & Info

Toyota Brand Will Appear In ‘Mock Commercial’ During Each Second-Season Episode

By Linda Moss — Multichannel News, 3/31/2008 8:40:00 AM

Toyota’s Scion will serve as the exclusive second-season sponsor for Adult Swim’s Assy McGee, in a campaign that will feature a custom “mock commercial” integrated into the middle of each show episode all for the entire season.

Season two of Assy McGee premieres on Adult Swim on Sunday, April 6 at 12:30 a.m. ET.

Assy McGee, an animated series from executive producers Carl Adams of Clambake Animation and Matt Harrigan, tells the story of a hardboiled cop with a bad attitude and an itchy trigger finger. Assy is reckless, violent and has been known to break the law—or shoot someone—to keep the investigation going. But he also is a great cop, able to get his man one way or another. Working alongside Assy is his partner Det. Don Sanchez, while The Chief always seems to be on Assy’s case.

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TORRANCE, Calif., March 31 /PRNewswire/ — Toyota Motor Sales U.S.A., Inc. recognized 78 science teachers from across the country this weekend with $550,000 in grants via the Toyota TAPESTRY: Grants for Science Teachers program at the National Science Teachers Association (NSTA) National Conference on Science Education in Boston, Mass. At the conference, Toyota also received recognition for its significant contribution toward the construction of a new, state-of-the-art science education center in Arlington, Va. and corresponding Web-based resource portal to be used by science teachers nationwide.

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Scion A/V, The Automaker’s Private Record Label, to Launch Three New Releases in May From Its Unique Collection Featuring Ghostface Killah, 45 KING and Rhythm Roots Allstars

IRVINE, Calif.–(BUSINESS WIRE)–Scion has once again partnered with some of the hottest names in the biz to produce three exclusive releases benefiting the artist - Ghostface Killah vs. Rhythm Roots Allstars - “Charlie Brown,” Scion A/V Remix: Ghostface Killah and Scion A/V Remix: 45 KING. In its continual effort to show support for the music industry, Scion covers all production, licensing and distribution costs for their A/V projects and then donates 100% of the proceeds back to the artists themselves.

Choosing to work with artists from all genres, tastes and levels of fame, Scion stays true to their corporate philosophy based on creativity, variety and individuality, making this innovative automaker the ideal outlet to bring awareness to the art form. By enlisting the help of a wide-range of remixers and artists who bring a different flavor to every track, Scion is proud to present these new releases, which offer unique sounds for every musical preference.

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