You may have gathered that the folks at Jalopnik.com were less than impressed with the Scion Hako coupe concept. So, they’re having a redesign contest… Here are some of the submissions
posted in Scion Concepts | 0 Comments
March 28th, 2008 | by Matthew C. Keegan |
If you are in college or are a recent graduate, then you are just the type of consumer Scion wants — young, energetic, and full of fresh ideas.
Scion is the “youth brand” for Toyota, a line of vehicles inspired and designed by young people in a bid by Toyota to capture new consumers. The thinking here is that if you like Scion, then you’ll move up to Toyota when you have been working for a few years or have started a family. Lexus is for people who have arrived and desire high-end, refined driving.
posted in Scion xD News | 0 Comments
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