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19th March 2008

Scion Hako Concept Press Photos

More after the jump…

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19th March 2008

Scion Reveals Hako Coupe Concept At The 2008 New York International Auto Show

03/19/2008

March 19, 2008 - New York - Scion unveiled its Hako Coupe Concept vehicle at a press conference today at the New York International Auto Show.

Scion’s Hako Coupe was developed by Tokyo Design Division, which studied global, youth-inspired trends. Japanese and American youth cultures often influence each other and are interpreted with a unique twist. The Hako Coupe Concept was inspired by the iconic xB and the emergence of American vintage style among young Tokyo trendsetters.

“Scion’s Hako Coupe Concept embodies a distinct global perspective on today’s youth,” said Jack Hollis, Scion vice president. “This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB’s iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box.”

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19th March 2008

Scion Hako Concept Sketches

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19th March 2008

Scion Hako Spied Before Press Conference

The Scion press room was surrounded with security but the awkward prize, the new Scion Hako (aka Scion tC replacement), was waiting within. Farago deftly distracts the first guard with the old “Excuse me ma’am but have you seen my puppy” trick while I used my mistakingly printed manufacturer’s pass to sneak past the second one. We were able to get on stage and snap a few pics before a security official put his chest into my camera. More coming soon.

Source

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19th March 2008

Scion Hako Live Reveal

Click here to watch the live reveal of the Scion Hako Concept. 3/19/08 @ 3:15pm ET

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19th March 2008

Scion Hako Concept Comments

There has been much in the way of speculation about the design of Scion’s new concept, the Hako, which will be revealed today at the New York Auto Show. Apparently some pictures were leaked and quickly removed. They’ll be posted if they can be tracked down prior to the reveal at the show. Until then, here are some comments from around the web on the new Scion Hako concept. Enjoy