Scion News, Updates & Info

Scion, the hip, cool, “youth” brand (the average xD buyer is aged 42) Toyotas marketing execs promised would break the auto industry mold, is looking more and more like Oldsmobile. Automotive News claims sales, year-on-year have dropped for 16 straight months. Current sales are running at half peak levels recorded in 2006.

At the launch of the original Scions - basically recycled, old-tech Japanese market Toyotas — Toyota marketing types hinted they may only last one model cycle before being replaced.  But the new Scion xB is just like the old one — only longer, wider, lower.  And you know where that strategy got Detroit.

We’ll find out more about Scion’s future strategy at the New York show next week when it unveils a vehicle called the Hako coupe concept, which many belive will be the replacement for the tC. Stay tuned to MotorTrend.com for the latest updates on the new Scion concept.

Source: Automotive News (registration only)

World Racing has released their event schedule for 2008! Be sure to make it out and see Chris Rado & the rest of the World Racing team compete this year

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