Scion News, Updates & Info

Toyota’s cool, quirky Scion youth brand may still be hip but is no longer hot.

Sales, year-on-year, have dropped for 16 straight months. Since August, monthly sales have declined from each previous month, even though dealers have had two redesigned models in their showrooms during that period.

The first-generation Scions were hits right out of the box in 2003 and 2004. But generation two has struggled. All of which begs the question: Is this a brand built to last?

The changeover of two of Scion’s three models–the boxy xB and the xD hatchback–dragged on for months and helped depress sales 24.8 percent in 2007 to 130,181 units. But even with new vehicles, Scion can’t seem to pull out of its slump.

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Crown Scion of Ontario in conjunction with Scion Evolution are inviting you all to another new concept in the Scion world. Scion X Autocross !!

Here’s your chance to test your skill in driving on a track/road course to test your cars handling. But importantly to gain the bragging rights as the best on the winding asphalt.

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CARBONDALE — In a race against the clock with a cash prize on the line, Marion and Harrisburg artists pimped out Scion XBs Saturday in the first Scion School Duel at Carbondale’s University Mall.

After four hours of feverish painting, stencil work, outlines and teamwork, Harrisburg High School’s ghoulish entry edged Marion High’s spring break-themed hot rod for a $250 donation to the Bulldogs’ art department. Marion’s art department also received $100 for competing.

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Is it the end of Scion? Brand loses sales as 2nd-generation models struggle

The youth is no longer buying the hip-hopness of the xB, xD or the tC. Scion sales have been dropping for the past 16 straight months even with the two new redesigned models in showrooms since August. Sales peaked in 2006 while 2007 sales fell 24.8 percent to 130,181 units.

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The D in the new 2008 Scion xD could well stand for different, and that is the edge Toyota is seeking with its offspring brand aimed at younger buyers.

The Scion’s option gurus were well in tune, it appears; the xD that I drove had a dedicated connector that could charge an iPod battery, using Apple’s own cables, while personal iTunes were funneled into the hatchback’s audio system.

The xD gets great mileage: 33 mpg on the highway, based on EPA estimates, and 27 mpg on city streets. It uses regular gasoline.

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