Toyota’s Ad Manager Puts Foot In Mouth
Apparently, the following statement went unnoticed in the full article posted here regarding the drop in Scion sales and subsequent release of the RS 5.0 xB. While the majority of the article contains quality information about the Release Series Gold Rush Mica and the street teams dispatched to promote it, the article is later tarnished by a statement by Toyota’s Ad Manager.
Bill Burris, Toyota’s advertising manager, said other Toyota brands aren’t necessarily stealing Scion’s customers. “It’s a danger here but we have a handshake agreement not to fish in each other’s pond,” said Burris. “I have joke I like, and it’s the difference between a Corolla buyer and a Scion buyer is that the Corolla buyer has a better FICO [credit rating] score.”
Whether or not it was a joke, it is a definite slam against Scion owners and would have been better off left in private conversation.



