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  • Toyota’s Ad Manager Puts Foot In Mouth

26th February 2008

Toyota’s Ad Manager Puts Foot In Mouth

posted in Scion News, Toyota News |

Apparently, the following statement went unnoticed in the full article posted here regarding the drop in Scion sales and subsequent release of the RS 5.0 xB. While the majority of the article contains quality information about the Release Series Gold Rush Mica and the street teams dispatched to promote it, the article is later tarnished by a statement by Toyota’s Ad Manager.

Bill Burris, Toyota’s advertising manager, said other Toyota brands aren’t necessarily stealing Scion’s customers. “It’s a danger here but we have a handshake agreement not to fish in each other’s pond,” said Burris. “I have joke I like, and it’s the difference between a Corolla buyer and a Scion buyer is that the Corolla buyer has a better FICO [credit rating] score.

Whether or not it was a joke, it is a definite slam against Scion owners and would have been better off left in private conversation.

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This entry was posted on Tuesday, February 26th, 2008 at 10:05 pm and is filed under Scion News, Toyota News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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